SMBs rate comments and reviews on Facebook as the most concern to them. In our current Local Commerce Monitor survey of small and medium businesses (Q3/2015), nearly six out of ten SMBs surveyed (58.7%) reported that they monitor customer comments. The vast majority of those SMBs who do monitor customer comments use either a free service or do it themselves (DIY).

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BIA/Kelsey’s LCM reports can be viewed and downloaded by clients here, or purchased a la carte in the new BIA/Kelsey eStore.