BIA/Kelsey 2016 Analyst Predictions Go Live
What’s the fate of local in 2016? Will mobile payments finally catch on? Is programmatic advertising really making its way “down market” to SMBs? And how will Google fare in a world increasingly dominated by apps?
These are just a few of the topics covered in BIA/Kelsey’s annual analyst predictions. The full report is available starting today, and we also released the top ten earlier this week as a sneak peek.
Also check out the video of the session we did at last week’s BIA/Kelsey NEXT to flesh out the top ten predictions and their rationale.