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SMB Data Point of the Week: Choosing New Ad Tech

More and more SMBs are using technology to compete against much larger competitors.  What's important to SMBs when choosing new advertising and marketing technologies? According to BIA/Kelsey's Local Commerce Monitor, Wave 19 survey of small and medium businesses (SMBs), when…

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Hibu Partners with Yahoo

Hibu announced today that it has joined the Yahoo Preferred Partner Program. What this means is hibu will be integrated into Gemini, Yahoo's native and mobile search advertising platform, which is launched in February 2014. “We’re delighted to be recognized as…

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What Do SMBs Want from Sales?

Deliver on Promises It's not surprising that the top characteristic SMBs said they want from their local sales person is that they deliver on what they promise. While sales is not fulfillment, when setting expectations with SMBs there should be a…

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@Scobleizer To Keynote BIA/Kelsey NEXT

We're happy to announce that we've confirmed tech guru Robert Scoble to keynote BIA/Kelsey NEXT.  In a career spanning videographer, writer, tech evangelist and thought leader, he'll be a perfect complement to the subject of what's NEXT? In fact, much of…

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Vantage Points: Six Tips for Local Display Ads

This is the latest in our Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please contact mbolandATbiakelsey…

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