This is the latest in BIA/Kelsey's new Media Bytes series. On a periodic basis, BIA/Kelsey associate Mitch Oscar drills down and draws meaning from new products, events and corporate moves in the digital media world. An excerpt is below and the full…
Location based mobile advertising is a hot topic these days. But what is it exactly? More importantly, what's its dollar value? These are key considerations at a time when figures are being thrown around the blogosphere haphazardly. What is meant…
This post is the latest in a weekly series of excerpts from BIA/Kelsey's recent report Mobile Local Discovery, The Next Era of Search. The series will lead up to BIA/Kelsey NEXT, a conference on the future of local, taking place December…
Co-op advertising programs are popular with SMBs, particularly SMBs who spend more annually on advertising and marketing, according to our Local Commerce Monitor , Wave 19 (Q3/2015). Our Plus Spenders are SMBs that spend more than $25K annually on advertising and…
Marchex today announced a new technology that brings its call analytics and attribution to unchartered waters: display ads. Known as Marchex Display Analytics, it claims to track 98 percent of calls unseen by traditional call analytics; and to reduce cost…
What does the future of mobile ads look like? What's Google Now's real strategy? And is 'service commerce' really where the local opportunity lies? These are a few topics we tackled this week, aggregated into the Local Media Watch newsletter.…
A large portion of SEO is about good content. And video is a content format that can be a powerful SEO weapon. This has been true for a while, tied to Googles favorable stance on video. That goes back to longstanding initiatives…
When it comes to digital media, which group is pushing the envelope more -- politics or business? What's your vote? According to this afternoon's panel at the sprawling ad:tech New York conference, politics (campaigns, political parties, advocacy groups) are making more…
This post is the latest in a weekly series of excerpts from BIA/Kelsey's recent report Mobile Local Discovery, The Next Era of Search. The series will lead up to BIA/Kelsey NEXT, a conference on the future of local, taking place December…
Media fragmentation (the use of more and more media/platforms by SMBs) is headed back up, according to BIA/Kelsey's Local Commerce Monitor™ survey of small and medium businesses. SMBs now use 6.7 different media/platforms for advertising and promotion according to the full sample…
After all of the attention paid to eCommerce over the past decade, it only accounts for seven percent of U.S. retail spending (see our recent breakdown). Beyond retail, if you look at just services, close to 100 percent of the…
U.S. mobile ad revenues will grow from $23 billion this year to $62 billion by 2020. That's according to BIA/Kelsey's latest local advertising forecast, released today. The forecast is broken down into media such as online, television, and print. Today…
Along with Mobile and Millennials, what are the top drivers of local's NEXT phase? What's 3D touch all about? And what about Apple Music? These are a few topics we tackled this week, aggregated into the Local Media Watch newsletter.…
After all the excitement over e-commerce, 95 percent of U.S. consumer spending still happens offline in local markets. And in the smartphone era, the consideration cycle for all that spending increasingly happens though voice calls. Marchex pegs call-influenced consumer spending at…
An old saying goes, the best place to hide a body is page 2 of Google results. There's a big drop off in clicks "below the fold" of page 1, and an even greater drop-off on page 2. And the…
When it comes to adopting new technologies, local businesses tend to lag behind consumers. Whether it's accepting new forms of payment, launching a mobile-friendly website or engaging on social media, business behavior follows consumer behavior. An upcoming webinar, "Attracting the…
The march towards a new generation of marketplaces was clearly in evidence this week in Las Vegas, as the 4th edition of Money2020 attracted a huge, 10,000+ person ecosystem of financial players that all want a piece of the new…
Social media, video, apps, on-demand and millennials. These are just a few of the emerging trends and themes that will define the coming months and years of the local commerce universe. We're in the thick of planning BIA/Kelsey NEXT and…
Small businesses prefer DIY services for advertising and marketing, in part because it helps them to streamline their work. Not surprisingly, according to findings in BIA/Kelsey's Local Commerce Monitor, survey of small businesses, email marketing automated system is at the top…
This is the latest in BIA/Kelsey's new Media Bytes series. On a periodic basis, BIA/Kelsey associate Mitch Oscar drills down and draws meaning from new products, events and corporate moves in the digital media world. An excerpt is below and the full…
