Skip to content

Closing the Loop With Beacons: A BIA/Kelsey Webcast

Beacons, beacons, beacons. We’ve been hearing a lot about them lately. They’re purportedly going to change the game for connecting online marketing to offline conversions... local's "holy grail." But what exactly are beacons? How do they work, and what are they…

Read more

Programmatic Coming Big Time to Local Video

  As we're seeing with players like Yashi, within just the past couple years, various forms of linear and digital programmatic video are coming into the local marketing mix. Now with local broadcasters entering this digital video arms race, the stakes…

Read more

When On-Demand Becomes Business As Usual

Ten years after Apple introduced email receipts at the Apple Store, a plumber can deliver an electronic receipt via email to build a solid customer relationship. Rapid adoption of new consumer expectations, such as paperless receipts, the ability to order…

Read more

SMB Data Point of the Week: SMBs Prefer DIY

In our current survey we asked SMBs how they like to purchase digital advertising. SMBs prefer "Do-it-Yourself" (DIY) over assistance. Only 19.4% reported preferring some type of assistance aka "Do-It-With-Me" (DIWM) or "Do-It-For-Me" (DIFM). SMBs prefer DIY because they believe it's…

Read more

Behold, The Local Commerce Universe

Last week at BIA/Kelsey SMB, we introduced a new construct that will define BIA/Kelsey coverage in the coming weeks, months and years: The Local Commerce Universe (LCU). Because we were so caught up in the conference and its action-packed program,…

Read more
Back To Top