The oldest millennials are 35, meaning they fully occupy the all-important 18-34 demographic. That makes examining their buying behavior more important than ever. But what makes them tick?
We got the chance to examine millennials and their proclivities during the recent BIA/Kelsey Next. USC Annenberg professor Dr. Karen North unpacked all you’d ever want to know about the generation.
You can see the entire session video below. To get the true millennial experience, watch it on your smartphone while riding a hoverboard and getting your laundry delivered (jk, LOL).