Google was the top biller in Boston in 2015, according to BIA/Kelsey’s new Local Competition Report on the Boston television market, with nearly $238 million in local advertising revenue* – more than double its nearest competitor, Hearst Television, in 2nd place with $110.5 million.
Local television stations owned Sunbeam Television (WHDH-TV and WLVI-TV) and CBS TV (WBZ-TV and WSBK-TV) finished third and fourth in the market. One other television player made the Top 10 list, Cox Media Group at number 8, which owns and operates WFXT(TV). Newspaper is also represented in the top 10 – John Henry’s Boston Globe came in 5th in the market, while Gatehouse Media’s collection of 100+ weekly newspapers in and around Boston came in 9th. Two radio players, iHeartMedia and CBS Radio, made the Top 10 list as well.
BIA/Kelsey definition of local advertising: all advertising platforms that provide access to local audiences for national, regional and local marketers.
This is the latest in BIA/Kelsey’s weekly Local Competition Report (LCR) Bytes Series. Pulled from the BIA/Kelsey forecasting database of paid media spending targeting local audiences, LCR Bytes highlight slices of advertising spending in various U.S. markets.