The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the underlying themes at the recent BIA/Kelsey BRANDS.

But what about the “monday morning” action items to begin to implement right away? Consumer data collection, a firm location targeting strategy, and awareness/education on emerging areas (programmatic, native/social, content marketing, etc.) are among them.

The conference’s closing panel synthesized the day’s takeaways and action items, and introduced some new ideas. You can see in the full session video below.