It appears that reality is meeting the hype around conversational commerce. As we’ve covered, massively popular social messaging apps like Facebook messenger are evolving from peer-to-peer use to commerce.
Though I’m bullish on that concept, one question has been context: will commerce — both conducting transactions and getting ads — be welcomed in apps that are otherwise all about recreational use?
It appears the answer is yes, according to lots of evidence we’ve seen. The latest comes from Epsilon: Consumers of all ages are linking messaging apps to forms of payments, and showing receptiveness to ads.
The full infographic is below.