Your product pitch may sound great to colleagues, partners, investors and others who speak the language of local commerce. But how well does it resonate with a real life SMBs?
We posed this challenge to a handful of local startups at BIA/Kelsey ENGAGE, including Milkmen, Camilyo and Pricing Engine. The result was a glimpse into local media innovation bubbling up today.
Moreover, one prevailing theme was the always-needed reminder that simplicity and tangible ROI are the keys to SMBs’ hearts. See the entire session below.