Why do people opt for on-demand work? Does flexibility make up for the reported lower pay and uncertainty in scheduling? How will on-demand work be regulated, and at what level of government? At BIA/Kelsey NOW | Seattle, we looked closely…
Call commerce continues to be one of the most under-recognized areas of the smartphone era. As we keep saying, calls are the new click -- influencing more than $1 trillion in U.S. consumer spending. Besides the macro drivers (usage patterns, advertiser…
Booker, a New York-based scheduling, customer-management, marketing and payments provider for service-industry small businesses, announced today it has completed its acquisition of Fredrick, an intelligent marketing automation tool for appointment-based businesses. The acquisition strengthens Booker’s product portfolio by adding automated marketing features to…
They say ideas are cheap: It's all about execution. But before you can execute, it's all about documenting and synthesizing ideas. It doesn't always require idea mapping software or even white board venn diagrams. Sometimes all you need is a…
Here's another fascinating session from Seattle NOW important to understanding the on-demand landscape, featuring Uber, HomeAdvisor and MasterCard. The rise of global logistics networks have begun to reshape local marketplaces, providing connections between on-demand customers and workers, as well as…
Google leads the pack as the #1 ad biller for paid media in New York City. This according to BIA/Kelsey's new Local Competition Report (LCR). With $771M and a 7.64 percent share of ad spend in NYC, Google leads Facebook, Bing, Yahoo!,…
BIA/Kelsey Presenting at NAB PILOT’s Digital Future Exchange Summit: Digital Insights and Strategies for Local Broadcasting (part of the 2016 NAB Show) BIA/Kelsey will be a featured presenter at the Digital Futures Exchange (DFX) that is a one-day conference hosted on…
Apps now consume about 80 percent of consumers' time with mobile. This has big implications for Google, as traditional browser-based search is being displaced to some degree. The question is what this means for local media companies and tech startups?…
Only 45% of SMBs track analytics and the others give the reason that they don't have time, experience or budget to track analytics according to an infographic from SCORE.org. In our Local Commerce Monitor 19 survey of small businesses, SMBs say…
As big data collides with local media and commerce, location data will continue to grow in value. This will have immediate impact on the on-demand economy, whose logistics -- matching supply/demand, local delivery, etc. -- will be fueled by data. This…
How soon will programmatic TV come to local? We estimate it will impact buying in a significant way sometime over the next 18-24 months. This is the topic of a new BIA/Kelsey insight paper: Looking Ahead to Programmatic in Local TV in…
73.5% of retail SMBs* maintain a customer list, the majority for more than a year, according to data from Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses. Over half of these SMBs say they promote…
No one goes into a sales transformation process thinking it will be easy. Yet nearly everyone underestimates just how hard it will be. Join BIA/Kelsey and BuzzBoard, along with special guests from the front lines of digital sales transformation for…
TaskRabbit, the San Francisco-based household and office chores company, today revealed it will reach profitability this year. It also announced a 90-minute guaranteed job execution time for hour-long ad hoc projects, adding a timely result to its value proposition, which…
The first part of the day at BIA/Kelsey Seattle|NOW focused on the technical and creative opportunities emerging from deep customer and logistical insights which are now available to virtually any business that dares to change. The challenge is change, our…
This is the latest in BIA/Kelsey's Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please contact mbolandATbiakelsey if…
Best selling author Steven Johnson will open BIA/Kelsey's upcoming ENGAGE event with a look at what sets true innovators apart from mere mortals. Johnson's headline talk will be an appropriate kick off for ENGAGE, which takes place May 16-18 in Austin, TX,…
As SMBs increase digital marketing spend, agencies that target them with marketing automation can gain a competitive edge. This was the focus of a recent BIA/Kelsey webcast (and companion white paper) co-hosted by Vendasta. But more important than the "why?" is the "how?". Addressing…
This is the latest in BIA/Kelsey's Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please contact mbolandATbiakelsey if…
SMBs in the Entertainment* vertical are more committed to digital media than the average SMB, according to data from Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses. These SMBs allocated 42.1% of spending to…