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Ad Fraud Risks in Targeting Local Audiences

Ad fraud is siphoning revenue away from legitimate publishers and delivering the wrong audiences to advertisers. Both publishers and marketers targeting local audiences should not only be aware of the risks of ad fraud but also take proactive action to…

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Vantage Points: Rising Above Advertising Clutter

In this latest in BIA/Kelsey Vantage Points article, GotU, a Los Angeles-based advertising technology solutions provider, offers tactical strategies for local businesses trying to find advertising success and stand out among the big companies in digital advertising. In addition to…

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Local Television is Much More Than a Content Pipe

Local TV stations are sometimes unintentionally perceived as one dimensional by media professionals, marketers and Wall Street. And yet despite the expansion of content and distribution channels over the past twenty-five years, these local stations have retained a core set…

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Healthcare Advertising Spend to Reach $10.85 Billion in 2017

BIA/Kelsey’s newest report "Insights into Local Advertising — Healthcare Vertical" examines local media spending trends and consumer media usage habits in the healthcare category. You can read an excerpt from the report’s executive summary below. A complimentary full executive summary is available for download from our estore.…

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