Programmatic advertising is taking over local TV. Already having established beachheads in other digital media (and search…the original programmatic advertising), it’s coming to a TV near you. This is also the topic of a BIA/Kelsey white paper, publishing this week.
What does this mean? Basically lots of data. Programmatic is the incorporation of better targeting and audience data to facilitate more optimal — and hopefully higher performing — ad placements.
BIA/Kelsey’s Mitch Ratcliffe and Rick Ducey unpacked the topic on this week’s BIA/Kelsey LIVE, which you can see in full below.
Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and guests, BIA/Kelsey LIVE broadcast’s every Thursday at 10am PDT. Let us know if you have topic suggestions or want to join as a guest.