At our upcoming Local Impact Los Angeles Conference, we will kick off the day with a major key trend in local: social advertising. While Facebook leads in adoption by small businesses — 77.6% of small businesses have a Facebook page, that’s only the beginning. In fact, social media has become it’s own ecosystem and how small businesses communicate and market to their customers across social channels is diverse. Snapchat recently launched a self serve ad service, Snapchat Ad Manager, for small businesses. How can marketers help their small business clients effectively use social not only for communication but to drive sales? Kris Barton, Chief Product Officer of ReachLocal, will discuss the driving factors behind the significant uptick in local business adoption of social advertising and how digital marketers and local businesses alike can take advantage of the exploding social advertising space at our lunch keynote session at BIA/Kelsey Impact: Los Angeles.
You can learn more about the conference and register here. We hope to see you there!