BIA/Kelsey’s Local Commerce Monitor™ survey of small businesses (Q3/2016) asks small businesses in key industries such as financial services (banks, accountants, tax services and financial-based franchises) about their advertising strategies. As with other industries, digital media plays a large role in financial small businesses marketing but so does traditional media including local community sponsorships. When we look at the top ten most used channels by financial services small businesses, community sponsorships are the most used along with Facebook pages, websites, direct mail, yellow pages and newspapers. Small businesses in financial services rate future (47%) and current (44%) customer awareness as important advertising results.
For more strategies on successful local community sponsorship strategies with any small businesses, check this out.
BIA/Kelsey’s LCM, Wave 20 reports can be purchased a la carte in the new BIA/Kelsey eStore. Our LCM reports look at where particular SMBs (broken out by size, vertical, etc.) spend the most, as well as the top channels for marketing and advertising. Additionally, our reports provide analysis on the best product and service offers for highly coveted groups of SMBs.