Nearly all of small businesses use social media (pages, ads, native, video, etc.) to advertise, whether free or paid solutions. And according to our Local Commerce Monitor™ survey of small businesses (Q3/2016) they are investing in their social media marketing — spending the largest portion of their annual ad budget on social.

Selling social media tools to small businesses includes helping them value and use social successfully as it is key to increasing their ad spend. What’s the best way for small businesses to be successful on social?  Check out this great post on key tactics for small businesses on social media from YP.

At the BIA/Kelsey Impact: Los Angeles conference, our afternoon panel will look inside the minds of small businesses and includes consumer and small business data and insights from Facebook, YP and TVB.

You can learn more about the conference and register here. Join us for a great discussion.