Online and Brick & Mortar Retail Spending $30.16 Billion in Local Ads in 2018
BIA forecasts that the spend on retail will increase to $32.93 billion by 2022. With the increase in mobile usage throughout this forecasted period, mobile advertising is going from 7.9% of the total retail spends in local to 12.7% in 2022. Amazon and the rise of online shopping has seen a growth not only in spend but how retailers maintain physical and digital brands in local. A recent infographic from Redbrain looks at the history of some of the top brick and mortar retailers and their online vs. offline footprint. Combining online and in-store retail brings the best returns. Online shopping is on the rise but mobile devices change the paradigm somewhat by making the best of both worlds accessible.
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mobile advertising is going from 7.9% of the total retail spends in local to 12.7% in 2022.