With tomorrow's dawning, California will rumble as the epicenter of yet another seismic event. This time it'll be shifting tectonic plates in the data and marketing world that'll spin the dial on the Richter Scale. The California Consumer Protection Act…
In spite of the rise of marketing clouds, data science, and martech capable of matching individual consumers to specific data from disparate collections of data, we have an Addressability Problem. Let's view what this means with a timely use case.…
With 2020 nipping at the heals of 2019, it's a perfect moment to reflect on the important news and trends that framed the media industry and impacted our business activities this year. To see what captured our attention, our analyst…
Financial businesses are a huge segment of local targeted ad spend and include businesses like auto insurance, financial planners, credit unions and mortgage brokers. Businesses in financial are heavily invested in advertising that targets their potential customers. It's no surprise…
On the day Inside Radio’s lead story was the Third Circuit Court’s refusal to revisit its rejection of the FCC relaxed ownership rules, the FCC held its Symposium on Current and Future Trends in the Broadcast Radio and Television Industries.…
BIA's 2020 forecast puts total local ad spending (any geotargeted paid media ads) at $161 billion dollars. A new element to our forecast is breaking out Over-The-Top (OTT) ad spending targeting local audiences, along with separating Political into it's own…
Join us at December 9th at 2pm EST, for a webinar on where we're headed with addressable TV in local markets. Addressable TV has become an important topic this year because of the attention it is getting in the press…
Automotive advertising is increasing in 2020. In its latest vertical industry report, "Automotive Industry: Insights Into Local Advertising 2020," BIA Advisory Services estimates that businesses in the automotive vertical will spend $15.8 billion on local advertising in 2020. The largest…
Paul Connolly, President of Connolly Network Insight & Strategic Advisor to BIA In this edition of BIA Advisory Services’ Vantage Points series, Paul Connolly, President of Connolly Network Insight and strategic advisor to BIA, shares keen insights on the launch of Disney+. Recently,…
For 2020 political and over-the-top (OTT) advertising, and growth in mobile and social ads, will be key ingredients for local media's 5.5% growth from 2019. BIA estimates total local advertising revenue in the U.S. will reach $161.1 billion in 2020,…
ATSC 3.0 now has an official name and logo, and perhaps it's a bit more likely to roll off consumers's tongues and stick with them: "NextGen TV." Branded by the Consumer Technology Association (CTA) and coordinated with the ATSC, NAB…
Last week BIA posted our first look at our new OTT Local Ad forecast, showing a fast growth curve from about $850 million this year to over $2 billion by 2024. Digging a bit deeper into what's behind our forecast,…
Tracking the tremendous growth in over-the-top (OTT), I'm pleased to announce that BIA is expanding our local media forecast to include local OTT advertising. At TVB Forward 2019, we'll present our initial estimates, which show 2019 will generate $857 million…
In this edition of BIA Advisory Services’ Vantage Points series, Paul Connolly, President of Connolly Network Insight and strategic advisor to BIA, shares keen insights on AT&T's media strategy and technical advancements that are having a dramatic effect on the…
If local radio stations could offer over-the-air geofenced broadcast zones, the industry stands to gain up to $750 million in incremental annual revenue, according to a recent BIA Advisory Services study. Instead, radio stations have become the last major medium…
BIA’s newsletter, Local Media and Technology Daily, just published its 500th edition this week. Since the launch of our newsletter program five years ago, we’ve attracted an audience of about 7,000 media, agency, brand, adtech and martech industry executives every…
Over-the-air radio will earn 5% of all political dollars in local BIA Advisory Service estimates $6.55 billion will be spent on local political advertising in 2020, with radio getting $312 million of local political advertising spend in 2020.The markets getting…
Inside the local TV broadcast industry there has been speculation, aspiration, excitement, and hard work bringing to market the new capabilities of Next Gen TV. Most broadcasters are at least optimistic if not fully bullish about new growth and competitive…
Television viewers in Maine and Nevada should be prepared to be bombarded with political advertising, according to data from BIA Advisory Services. BIA estimates that almost half (47%) of $6.55 billion in political advertising dollars in 2020 will go to…
BIA's mid-year forecast predicts that the 8 digital local ad platforms we track will generate $59.5 billion of the total $148.8 billion we expect advertisers to spend targeting local audiences. That is 40 percent of the total local ad spending.…