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With COVID-19 and public health quarantines, live sports events have been canceled, paused or rescheduled, creating a huge void for millions of sports fans.

Marketers and agencies targeting the coveted sports programming audience segments are working hard with publishers to place their investments in other programming that will deliver these audience targets. One type of programming that delivers hard to reach audience targets – including live sports fans – is the breakout category of esports. Esports programming features events where players dual in virtual battle royale contests before both online (and in non-pandemic times) arena-based fans. It could be a win-win scenario based on technology that had been already gaining mainstream ground. (BIA last looked at the esports market in an April 2019 webinar.)

On May 13, 2020 at 2pm EDT, BIA hosts its second webinar covering esports and will be joined by a new line-up of speakers who will examine the esports ecosystem, audience trends. The webinar will also feature a case study of the Houston Outlaws esports franchise owned by Beasley Esports, a division of Beasley Media Group. BIA’s Rick Ducey and Mitch Oscar will host the webinar.

Featured speakers include:

  • Beasley Esports: Lori Burgess, COO
  • MRI-Simmons Ben Paro, esports specialist
  • Comscore: Chris Blakely, SVP Digital Media and Paul Wright, Sr. Director Digital Media
  • Simulmedia: Zach Oscar, associate marketing manager, and MediaPost esports columnist.

Join us to see how esports could play a big role in delivering sports not only anxious fans, but advertisers. Register here for this informative and timely analysis of the esports marketplace.

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