TVB commissioned BIA Advisory Service to conduct the 2021 State of Women in Local Broadcast TV online survey as part of its NEXT Women initiative. A series of executive interviews were also conducted to dig deeper into topic areas. To hear what the survey and discussions revealed, a live webinar will be held July 21st at 1:00pm EDT. Click here to register.
For the webinar discussion, TVB’s EVP Abby Auerbach will be joined by BIA’s Managing Director Rick Ducey and SVP, Marketing and Data Products MacKenzie Lovings who will share key findings and insights including: opportunities and challenges women face today in the industry and women’s views on professional development, career advancement and diversity.
Study topic areas included Job Motivation, Career Advancement, Communicating Concerns, Inclusivity, Communicating Successes, and Developing a Personal Brand.
Auerbach will conclude the presentation by highlight key initiatives TVB NEXT Women will pursue based on the survey findings and other community input.