With the holiday shopping season starting earlier than ever, all eyes are on Retail stores and their outlook for ad spending.

BIA has been tracking expectations in our U.S. Local Advertising Forecast and have issued our analysis in a two-part report series that looks at larger retail outlets (i.e., Clothing Stores, Department Stores, Home Centers, and others) and specialty stories (i.e., Electronic, Furniture, Jewelry, Sporting Goods and more). In each report, we track spend across different 16 media. 

You can get highlights from the reports in a Leading Local Insights Podcast hosted by BIA’s Senior Media Analyst, Leyla Chatti, and Mark Dugan, Director of Data Insights, and Client Relations at BIA.

In the episode, Retail Advertising Spend for the 2022 Holiday: BIA’s Forecast, they discuss the impact of inflation on this year’s holiday advertising spend and share BIA’s estimated ad spend for 2022 across traditional media and digital media. 

Mark also shares the best opportunities for local sellers, which includes the growth of OTT in the Retail categories and how local sellers can use OTT to increase local revenue.

Click to listen to the podcast.

Interested in accessing the full report? BIA ADVantage clients can login to download. Reports can also be purchased on our cart. Enter the promo code HOLIDAYRETAIL50 to purchase both for the price of one.