Study Finds Cost Per Call Favors YP

A study commissioned by YP Holdings (formerly AT&T interactive and AT&T Ad Solutions) has concluded that phone calls generated from listings distributed on YP.com and its Local Ad Network outperformed those sourced from Google Ad Words, as measured by cost…

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Yell Group Plays the Name Game

The global directories company Yell Group, which is fighting a rapidly declining core business as it shifts to new digital products, has announced it will be changing its name to Hibu, pending the approval of its shareholders in July. The…

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AT&T Completes YP Sale

AT&T has finalized the sale of 53 percent of its Yellow Pages operation to the private equity firm Cerberus Capital, which has launched YP Holdings LLC. The new company will be led by newly appointed CEO David Krantz, who had…

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Seat Reeling From Death of CEO

The staff of Italy's leading directory publisher, Seat Pagine Gialle, is in a state of shock following the sudden death last week of its popular CEO, who is credited with saving the company from collapse. Alberto Cappellini died March 25 from…

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ILM East: Social Innovation in Local Media

Two leading digital executives from the Boston Globe shared some of the innovative ways the newspaper is using social media to connect with Boston consumers and extend the newspaper's relevance in the community. Lisa DeSisto, chief advertising officer/GM of Boston.com,…

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ILM East: Opening Keynoter Leslie Berland

American Express executive Leslie Berland described how the company is using its unique relationship with merchants to help national brands and local small business leverage social media. Berland delivered the opening keynote address here at ILM East in Boston. "We…

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ILM East: The Case for Local Online Advertising

BIA/Kelsey's top analysts kicked off this week's ILM East conference in Boston with¬†some data-supported insights into their respective coverage areas. Some examples: * Social Local Media program director Jed Williams walked the audience through his recent detailed assessment of Facebook's…

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