YP has named David Lebow to the newly created position of Chief Revenue Officer, reporting to CEO David Krantz. Lebow was previously executive vice president, digital markets. This promotion puts Lebow in charge of YP's enormous 4,000 person sales…
The Nordics search and directory company Eniro has suffered a series of increasingly embarrassing developments in recent weeks. It began back in July with a "disappointing" second quarter earnings result, which led to a management shake-up. In mid-August the company…
Call-based advertising player Soleo Communications took an important step recently with the launch of its Call Generation Portal, a new service that allows small, medium and large merchants (or their agencies) to create an account with Soleo to purchase phone-based…
Call-based advertising player Soleo Communications took an important step recently with the launch of its Call Generation Portal, a new service that allows small, medium and large merchants (or their agencies) to create an account with Soleo to purchase phone-based…
YP has made a deal to include Goodzer's enhanced local services data across 3,000 business categories on YP.com and YP's mobile app. The move is designed to improve the value of YP's owned and operated digital properties to merchants and…
The U.S. search and directories company YP announced it generated nearly $400 million in mobile advertising revenue in 2013, placing it behind Google and Twitter as the third largest mobile advertising company. YP also reported it has total digital ad…
The U.S. search and directories company YP announced it generated nearly $400 million in mobile advertising revenue in 2013, placing it behind Google and Twitter as the third largest mobile advertising company. YP also reported it has total digital ad…
The Swedish search company Eniro has replaced the management of its Swedish online property following a "disappointing" second quarter, in the words of CEO Johan Lindgren, who addressed the issue head on during today's earnings call. The biggest outcome of…
The Swedish search company Eniro has replaced the management of its Swedish online property following a "disappointing" second quarter, in the words of CEO Johan Lindgren, who addressed the issue head on during today's earnings call. The biggest outcome of…
YP has unveiled a new version of its mybook feature on YP.com, making the tool more social by enabling users to share their mybook content with friends via email, SMS and social media. Mybook is a tool that allows users to…
The global directories company Hibu is apparently beginning to de-emphasize its corporate brand in favor of its old moniker Yell. This is according to an article today in the British newspaper The Evening Standard. Hibu has been undergoing substantial change…
No one media organization has completely solved the challenge of traditional to digital sales transformation -- but there is an emerging set of common traits and best practices. On Tuesday, we presented some of these elements on a Local…
The idea that everything is local came through in this morning's session, "Buy Side, Sell Side: Top Insights from Yelp and U-Haul" featuring two speakers sharing insights from opposite ends of the media purchase. Elnora Cunningham, Director, Local Search, U-Haul…
The idea that everything is local came through in this morning's session, "Buy Side, Sell Side: Top Insights from Yelp and U-Haul" featuring two speakers sharing insights from opposite ends of the media purchase. Elnora Cunningham, Director, Local Search, U-Haul…
Following yesterday's talk from Living Social's Mitch Spolan, this morning at Leading in Local: The National Impact, The Weather Co.'s Curt Hecht offered another primer on applying creativity to national to local marketing and advertising. Hecht is an ad…
The convergence of 'local-local' and 'national-local' was in full swing on Day 1 of BIA/Kelsey's Leading in Local: The National Impact conference yesterday in Atlanta. AAA, Aflac, AutoTrader, Balihoo, Living Social, Fourquare, LocalVox, Two Men and a Truck, Yodle, YP…
Eyeview and G/O Digital have brought a personalized and hyperlocal flavor to the Go Local Awards with their program to help appliance retailer Conn's use video to distribute its local circular content. The awards, co-presented by BIA/Kelsey and Balihoo, showcase…
Eventful, the latest Go Local Awards finalist to be featured here, borrowed a technique often used for film trailers to promote a new TV show, Fox's "Sleepy Hollow," with tremendous results. The program used digital media to created a competition…
Eventful, the latest Go Local Awards finalist to be featured here, borrowed a technique often used for film trailers to promote a new TV show, Fox's "Sleepy Hollow," with tremendous results. The program used digital media to created a competition…
The Local Search Association has done a pretty admirable job of transforming itself from a print-centric Yellow Pages trade group into one that is supporting a much broader and more robust local online advertising industry. The association has moved…
