YPG New Zealand’s Yellow Goes Mobile

Joining the ever growing list of publishers striking deals with mobile phone companies, Yellow Pages Group New Zealand announced a deal with Vodefone to carry its content on the Vodefone Live mobile service. The service is expected to begin in…

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YPG New Zealand's Yellow Goes Mobile

Joining the ever growing list of publishers striking deals with mobile phone companies, Yellow Pages Group New Zealand announced a deal with Vodefone to carry its content on the Vodefone Live mobile service. The service is expected to begin in…

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White Directory Rings Up Jingle for Free DA

White Directory Publishers, a division of Hearst Holdings, announced a marketing partnership with Jingle’s 1-800-FREE411 making it the first independent publisher to resell sponsorship products on the 1-800-FREE411 media channel. The deal with White Directory comes on the heels of…

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YP.com Follows Move Away From Yellow Pages Name

YP.com’s shareholders overwhelmingly approved the decision to adopt the LiveDeal name. According to the recent press release, “YP Corp.'s interest in a name change is a reflection of the company's continuing commitment to building a first-of-its-kind hyper-local, Web 2.0 marketing…

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YPG-NZ Names New Executive Management

After four months of ownership, Yellow Pages Group of New Zealand’s owners are moving forward with the creation of a new executive management team. Among the moves, according to New Zealand’s m-net: “Dudley Enoka, who was general manager, will become the ex-Telecom…

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Listing Soup

In the San Diego edition of AT&T’s White Pages, a minor alphabetical error has some business owners seeing red. According to SignOnSanDiego.com, the latest edition of the San Diego business White Pages ran into trouble with listings beginning with the…

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Did We Mention Video Is Big?

ComScore recently released its March Video Metrix rankings showing the phenomenal growth and acceptance of video content on the Web. According to the release: Five out of every seven U.S. Internet users (71.4 percent) streamed video online. Three out of…

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