At a time when business functions can be atomized, Helpware brings together elements of on-demand and enterprise Saas. This takes form in a service that lets companies outsource back-office operations. The benefit, according to founder Andy Steuer, is to allow businesses…
In the age of big data, customer insights are increasingly applied to optimize selling and boost retention. At BIA/Kelsey ENGAGE, Matrix Solutions CEO Mark Gorman demonstrated how he's applying these principles. The outcome: A Matrix partner used a more informed data position…
Twitter's now an NFL broadcaster, Google enters the Messaging wars, and Marchex unwinds the advertising world's "last click attribution" dilemma. These were the topics of this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and guests, we'll…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week's post left off. The report can be downloaded for free here.…
Traditional digital advertising models no longer work for SMBs, according to GotU's Amedeo Guffanti. New standards in the local advertising landscape require more tangibile results. Guffanti recently demonstrated these principles at BIA/Kelsey ENGAGE through the lens of a social ad case…
What's the deal with AirPods? What is 'service commerce?' And can a Captain Sulu hologram portend the future of local commerce? These were a few of the topics we discussed on the inaugural episode of BIA/Kelsey's new podcast BIA/Kelsey LIVE…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week's post left off. The report can be downloaded for free here.…
Which is easier, transforming a legacy media company or turning a battleship around in a canal? That may sound dramatic, but the struggle is real. The Local Media Association (LMA) organized a mini workshop at BIA/Kelsey ENGAGE to tackle this question and…
In the age of tech rumors and connectivity, Apple's announcements this week were mostly an expected array of feature updates. A victim of its own success (good problem to have), it's getting harder and harder for Apple to live up…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week's post left off. The report can be downloaded for free here.…
Your product pitch may sound great to colleagues, partners, investors and others who speak the language of local commerce. But how well does it resonate with a real life SMBs? We posed this challenge to a handful of local startups…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week's post left off. The report can be downloaded for free here.…
Yellow Pages Limited CEO Julien Billot has transformed Canada’s leading directory publisher into a digital media and marketing powerhouse. He has it on a path to restoring customer and revenue growth. That's all a lot harder than it sounds. Key to…
This is the latest in BIA/Kelsey's Analyst Workshop series. It delivers analyst insights through video renditions of recent presentations. Embedded video clips contains slides with analyst voiceover. _______ Local ad revenues will hit $146.3 billion this year, growing to $172.2 billion by 2020.…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. The report can be downloaded for free here. Quantifying Call Commerce BIA/Kelsey estimates that mobile calls represent…
Given the rapid growth of mobile "near me" searches, Shoe Carnival wants to convert local searchers into shoppers. But this seemingly obvious opportunity is mired in execution challenges. It's not just about contextualized and location-targeted content, it's about clean and accurate location…
Snapchat is my new favorite dark horse in the world of location-based marketing. We've covered its local implications a few times on the page and on the stage, which most recently advanced with Geofilters. Following its white paper on the…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. The report can be downloaded for free here. The Base Ingredient The telephone is 140 years old,…
Digital agencies fill an important gap: high touch digital marketing for local businesses. That also makes them notable competitors to large local media sellers like newspapers, broadcasters and directory publishers. Agencies also come in many forms, including product and vertical-focused shops. This…
Though Pokémon Go is breaking engagement records left and right, its staying power is up for debate. This has a lot to do with the science of gaming and the types of game mechanics that breed sustainable play over time.…
