BIA/Kelsey released a new white paper, "Selling SEO and Social Automation to SMBs." The paper is a free download as a courtesy of white-label fulfillment search engine optimization (SEO) and marketing services provider.Boostability. We want to thank Boostability for making…
BIA/Kelsey today released a new report, "PPC: The Evolution of a Keystone Customer Acquisition Tool," which explores how pay-per-click advertising inventory has been transformed by the introduction of machine-learning assisted inventory management tools that minimize cost while improving conversion rates…
Virtual reality is assumed to be a gaming technology and most people expect it to be proven first with game enthusiasts. But the real economic opportunity for VR lies in the enterprise and local engagement with customers, who will be…
Abid Chaudhry and I discuss the fall of Shuddle, the Bay Area-based "Uber for kids" startup that closed its doors today after raising $12.2 million. What does this suggest for high-value vertical on-demand services? Can they differentiate enough to separate…
We're experimenting with a new form of community, the podcast and live streaming audio conversations with leaders in the Local On-Demand Economy. Art Agrawal, CEO and Cofounder of YourMechanic.com, a provider of auto repair at home or the office that…
"The challenge now facing media resellers is how to adapt and educate their sales teams, as well as update their value propositions to sell social media-based SMB lead generation products and solutions. This is a change in the reseller script…
Why do people opt for on-demand work? Does flexibility make up for the reported lower pay and uncertainty in scheduling? How will on-demand work be regulated, and at what level of government? At BIA/Kelsey NOW | Seattle, we looked closely…
Here's another fascinating session from Seattle NOW important to understanding the on-demand landscape, featuring Uber, HomeAdvisor and MasterCard. The rise of global logistics networks have begun to reshape local marketplaces, providing connections between on-demand customers and workers, as well as…
TaskRabbit, the San Francisco-based household and office chores company, today revealed it will reach profitability this year. It also announced a 90-minute guaranteed job execution time for hour-long ad hoc projects, adding a timely result to its value proposition, which…
The first part of the day at BIA/Kelsey Seattle|NOW focused on the technical and creative opportunities emerging from deep customer and logistical insights which are now available to virtually any business that dares to change. The challenge is change, our…
BIA/Kelsey NOW | Seattle, our second local, on-demand economy (LODE) conference, kicked off last Thursday with a short explanation of the emerging technical, design, demographic and work arrangements that are reshaping local markets. Senior analyst for LODE Mitch Ratcliffe set…
The horrible, unfortunate shootings in Kalamazoo, Michigan, this weekend present a genuine brand crisis for Uber, the increasingly ubiquitous mobility services company. The company's success has brought hundreds of thousands of people into its contractor circle, including wanna-be Travis Bickle,…
Tomorrow's the day. BIA/Kelsey hosts our second Local, On-Demand Economy (LODE) event, NOW | Seattle, beginning at 8:30 AM with a short explainer on the evolution of local commerce and a trip into the future of local and brand marketing…
The lawyer store is open. Avvo, the Seattle-based legal directory, education and referral network, today introduced Avvo Legal Services, a flat-fee lawyer-on-demand service for prices ranging from $35 for 15 minutes of consultation to $149 for legal document reviews. More complex services, such end-to-end support of a a U.S. citizenship application are also available for higher fixed fees.
The new service provides a live connection with a lawyer specializing in the client’s problem in the client’s jurisdiction within 15 minutes,
The “new normal” in local competition blends intimate customer experience with supply-chain and logistical insights. Customers now expect to get a product or service tuned to their specific needs in near real-time, or “on-demand.” When we talk about the local, on-demand economy, we’re talking about marketplaces in which product marketing is blended with data to create surprising experiences, such as an Uber car that materializes in minutes at the curb or a great meal delivered to the home, among just a few emerging services.
We’re pleased to announce the panel, Localizing Global Logistics, at BIA/Kelsey NOW | Seattle, on Feb. 18th. It features Brooke Steger, General Manager of Uber in the Pacific Northwest, David Galvan, VP of Business Development and Strategic Alliances for MasterCard, and Adam Burrows, SVP of Business and Corporate Development at HomeAdvisor.
tl;dr version: BIA/Kelsey NOW | Seattle will give you the connections and insights to build successful local, on-demand businesses. We’ll save you tens of thousands of dollars worth of time, research and undiscovered learnings one one day. Register today and save $100 with discount code “NOWMR“!
February 18th in Seattle. BIA/Kelsey will examine on-demand business models at NOW | Seattle. After the keynote, Seattle union legislation and brand sessions we announced last week, we’ll get down to business with a series of panels about the tools, strategies and partnerships that set the stage for local, on-demand success.
Our second Local On-Demand Economy Conference, NOW | Seattle, will take place on February 18, 2016. Join us to for an action-packed one-day event. Register today with the discount code “NOWMR” to save $100 on the $595 admission price.
What’s NOW? To start it all off, get an on-demand view of the emerging world of virtual reality, Internet of Things, voice interfaces, and concierge business models from Rackspace futurist Robert Scoble. We’ll also discuss:
BIA/Kelsey CEO Tom Buono spoke today at BIA/Kelsey NEXT about the ideas driving local commerce and his company's research strategy. "We announced the first map of the local commerce universe at our SMB show and have been working to populate…
Connectivity, radical levels of integration between people, devices and services, as well as the evolving behavior of the Millennial generation are on tap during BIA/Kelsey NEXT in Los Angeles, beginning today. The conference is our annual look-ahead at new local…
Ten years after Apple introduced email receipts at the Apple Store, a plumber can deliver an electronic receipt via email to build a solid customer relationship. Rapid adoption of new consumer expectations, such as paperless receipts, the ability to order…