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Local Television is Much More Than a Content Pipe

Local TV stations are sometimes unintentionally perceived as one dimensional by media professionals, marketers and Wall Street. And yet despite the expansion of content and distribution channels over the past twenty-five years, these local stations have retained a core set…

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Buying and Selling Perspectives for Digital

At our BIA/Kelsey LOCAL IMPACT: New York last week at IAB's Ad Lab, we convened a discussion group with participants across various media channels and organizations on the topic of digital buying and selling. Our goal was framing four key pillars that impact local…

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