The emergence of geo-targeting and mobile payment and wallet technologies has meant that we talk a lot less about the future of “advertising” than “marketing.” All this was crystal clear this week at the third annual edition of Money2020 in…
The Point of Sales revolution that began with Square’s introduction of its iPhone fob in 2009 has continued unabated. Rising consumer expectations, increased mobile and WiFi access and more tools have made POS a strategic tool that could not have…
Local's 800 lb. gorilla is always Amazon. It has already had a huge impact on retail via showrooming. Now it has invaded Groceries, and is heading towards Services. Plus it wants to provide a full range of promotional and fulfillment…
Local's 800 lb. gorilla is always Amazon. It has already had a huge impact on retail via showrooming. Now it has invaded Groceries, and is heading towards Services. Plus it wants to provide a full range of promotional and fulfillment…
First Data, the payment processing giant, has been building up a suite of services that would take the company far beyond payment processing and inject it squarely in the middle of SMB marketing. The suite as currently configured includes the…
Gannett's acquisition of Key Ring two years ago was something of a head shaker. Was the media giant diving into online loyalty marketing, an area mostly dominated by financial institution-related companies? Two years later, more light has been shed on…
Gannett's acquisition of Key Ring two years ago was something of a head shaker. Was the media giant diving into online loyalty marketing, an area mostly dominated by financial institution-related companies? Two years later, more light has been shed on…
The initial lineup for Leading in Local: Interactive Local Media 2014 is now officially released. This year's ILM -- our flagship event -- takes place Dec. 3-5 at the SFO Hyatt, close to San Francisco and just up the road…
The initial lineup for Leading in Local: Interactive Local Media 2014 is now officially released. This year's ILM -- our flagship event -- takes place Dec. 3-5 at the SFO Hyatt, close to San Francisco and just up the road…
When it comes to local commerce and loyalty programs, all roads lead to groceries. That?s the feeling of key companies in the space, including WalMart, Amazon, Google and eBay. Groupon this week announced Snap, a grocery coupon and loyalty program…
When it comes to local commerce and loyalty programs, all roads lead to groceries. That’s the feeling of key companies in the space, including WalMart, Amazon, Google and eBay. Groupon this week announced Snap, a grocery coupon and loyalty program…
ReachLocal cofounder Zorik Gordon left the company last year after veering sharply to the left with ClubLocal, a consumer-facing brand that would collect home improvement pricing and reviews, and assign jobs to home improvement pros. Now, Gordon and several ClubLocal…
Shopkick, the four year old mobile retail loyalty app that provides points for people coming into stores and virtual gift cards, has been sold to South Korean mobile services leader SK Planet for $200 million. SK Planet is expected to…
Facebook announced today an ambitious program to match sales related data from a variety of sources to show ROI. Speaking at BIA/Kelsey's Leading in Local: SMB Digital Marketing event in New Orleans, Product Marketing Manager Joe Devoy noted that the…
SMBs are increasingly incorporating data analytics into their marketing efforts and not surprisingly, data vendors and service providers are working to entrench themselves with SMB digital marketing channels, as several industry leaders noted at Leading in Local: SMB Digital Marketing…
SMBs are increasingly incorporating data analytics into their marketing efforts and not surprisingly, data vendors and service providers are working to entrench themselves with SMB digital marketing channels, as several industry leaders noted at Leading in Local: SMB Digital Marketing…
"Not all data is created equal, but almost anything can be helpful," said Acxiom CEO and President Scott Howe, who keynoted at BIA/Kelsey's Leading in Local: SMB Digital Marketing in New Orleans Sept. 23. Now they can choose among connection…
"Not all data is created equal, but almost anything can be helpful," said Acxiom CEO and President Scott Howe, who keynoted at BIA/Kelsey's Leading in Local: SMB Digital Marketing in New Orleans Sept. 23. Now they can choose among connection…
Transformation is different from change, and has major implications on a company's fabric, said former Hibu (YellowBook) CTO Gary Shaw, who now heads consultancy Houstonian Partners. Shaw was speaking at BIA/Kelsey's Leading in Local: SMB Digital Marketing conference in New…
In true disruptive technology style, YPG is separating digital sales from print sales to allow the company to grow overall even as print continues to decline, noted YPG CEO Julien Billot, during a keynote at Leading in Local: SMB Digital…
