Inside BIA/Kelsey’s New Local Spending Forecast: Q&A with Mark Fratrik, SVP and Chief Economist, BIA/Kelsey
BIA/Kelsey is releasing its new comprehensive forecast on local media spending for the coming year. On the eve of the release, we spoke with BIA/Kelsey SVP and Chief Economist Mark Frantik. What's the big picture with spending on local advertising?…
Useful Research for New Orleans: Recent Blog Coverage, SMB Digital Marketing Speakers
Fifty plus industry leaders will grace the stage at Leading in Local: SMB Digital Marketing Sept. 22-24 in New Orleans. We're looking forward to a great show. Want to do some research before the event? Here's some recent BIA/Kelsey blog…
Signpost: CRM, Marketing Automation Enhance Promotions
Deals and coupons remain anchors for local business promotion. But they can now be customized based on customer behavior and better marketing automation tools. Signpost is eager to leverage these developments. While the 200 person company launched in 2011 as…
Quick Thoughts on Apple’s Big Announcements
A lot of us were glued to our screens today to watch or catch the feeds on the Apple announcements re iPhone 6, iPhone 6 Plus, Apple Pay and Apple Watch. (To me, the best coverage was on Re/code). What…
Quick Thoughts on Apple's Big Announcements
A lot of us were glued to our screens today to watch or catch the feeds on the Apple announcements re iPhone 6, iPhone 6 Plus, Apple Pay and Apple Watch. (To me, the best coverage was on Re/code). What…
Kilponen: SMB Retailers Need to Focus on Foot Traffic Drivers
What should SMB retailers do to level the playing field with larger regional and national retailers? There are no easy answers, but they should really focus on mobile and geo location targeting, says Wanderful Media COO Doug Kilponen. Search has…
Merchants Helping Neighboring Merchants: Ex Contact Contacter Launches ‘Alignable’
One idea we've kicked around for a while is that merchants can generate business tips and customer referrals for neighboring merchants in a strip mall, or down the street. Why shouldn't the cooking store people refer customers to the gourmet…
Merchants Helping Neighboring Merchants: Ex Contact Contacter Launches 'Alignable'
One idea we've kicked around for a while is that merchants can generate business tips and customer referrals for neighboring merchants in a strip mall, or down the street. Why shouldn't the cooking store people refer customers to the gourmet…
Future Stars Break-through: TalkLocal (SevaCall) Raises $2.6 Million
BIA/Kelsey launched Future Stars several years ago, with the idea of highlighting startup companies in the local space that needed a little boost to hit the big time. Future Stars get to participate in Future Stars Alley at our events;…
Acxiom Launches Self Serve SMB Marketing Effort
Consumer data giant Acxiom is moving downstream with a self-serve leads products tailored to SMBs. The new SMB product, “MyAcxiomPartner,” allows SMBs to develop customer lists on a hyperlocal basis, using either addresses or polygon mapping. The effort is part…
HomeAdvisor's Chris Terrill: Poised for Growth, New Services
Almost two years ago, IAC was in a tough situation. It had a leading services referral business in ServiceMagic, whose main rival was Angie?s List, the paid subscription service. But the service wasn?t growing; had relatively low brand awareness; and…
HomeAdvisor’s Chris Terrill: Poised for Growth, New Services
Almost two years ago, IAC was in a tough situation. It had a leading services referral business in ServiceMagic, whose main rival was Angie’s List, the paid subscription service. But the service wasn’t growing; had relatively low brand awareness; and…
40th Speaker Added for SMB Digital Marketing, New Orleans, Sept. 22-24
The lineup for our SMB Digital Marketing event in rockin’ New Orleans has got to be considered one of our strongest ever. We’ve just confirmed our 40th hand picked speakers for the event, which takes place Sept. 22-24 in New…
Watch out AAA: Urgent.ly Goes Uber, Takes on Roadside Assistance
"Uber-ification" has been extended to many local segments, including hotels, restaurant reservations and promotions. How about roadside assistance? Asserting that AAA and other roadside assistance services have outdated economic models and technology, local media and commerce vet Chris Spanos (AOL,…
'It is Really About Change Management': Q&A with Stacey Sedbrook, VP, Strategic Sales Consulting
BIA/Kelsey announced today that veteran sales leader Stacey Sedbrook has been named VP of Strategic Sales Consulting. Below is an interview with Sedbrook that reveals some of her topline thinking. Q. Sales force transformation is a buzz phrase that a…
‘It is Really About Change Management’: Q&A with Stacey Sedbrook, VP, Strategic Sales Consulting
BIA/Kelsey announced today that veteran sales leader Stacey Sedbrook has been named VP of Strategic Sales Consulting. Below is an interview with Sedbrook that reveals some of her topline thinking. Q. Sales force transformation is a buzz phrase that a…
Empty Seats At Lunch? Mogl Intros Time-of-Day Loyalty Rewards
Loyalty programs offering cash back or other rewards make a lot of sense for merchants – until it is 7:30 pm on Friday, and the loyalty program is still giving 20 percent back even though it is prime time for…
Gannett’s Deal for Cars.com
In a move that shows a deep commitment to the future of classified/vertical advertising, Gannett has announced it will buy out its newspaper partners in Cars.com and take sole possession of the #2 car site (which trails only Cox’s AutoTrader…
Gannett's Deal for Cars.com
In a move that shows a deep commitment to the future of classified/vertical advertising, Gannett has announced it will buy out its newspaper partners in Cars.com and take sole possession of the #2 car site (which trails only Cox?s AutoTrader…