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Coupons: Do The 99 Percenters Really Matter?

"Yes!" say University of Virginia's Darden Business School professors Rajkumar Venkatesan and Paul Farris. The 99 percenters who fail to redeem coupons they receive in fact do matter. Their new  research to this point is summarized in this month's Harvard…

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At Search Starts Here: Making Money From Social Media

Speaker: Will Scott, Owner, Search Influence Moderator: Michael Boland, Senior Analyst and Program Director There is a lot of talk about social media being critical to the future of small-business marketing. But how do those currently working with small-business advertisers…

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ILM East 2012: VCs — Follow the Local Money Part 2

BIA/Kelsey's chief strategy officer and ILM program director, Matt Booth, led a discussion with David Hornik, principal, August Capital, at ILM East. Hornik has had an eclectic career ranging from computer music to intellectual property attorney, entrepreneur, and now venture…

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Granite Broadcasting Taking TV to the Cloud

As U.S. television broadcasters consider the future of their spectrum assets with pending auctions and the potential transfer to mobile telephony and Internet services, the embers of innovation in the local television industry are far from dead. Television station group…

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Social Is the New Black

"Social is the new black," asserted Ben Silverman, CEO, Electus, to Billy Bush of "Access Hollywood" in a lunchtime interview at yesterday's Social TV Summit at the Belair Country Club. The point is it goes with everything. Well, almost. Later…

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Brain Scans Predict Pop Music Hits

Research recently reported in Scientific American shows that work by Gregory Berns of Emory University supports the conclusion that magnetic resonance imaging (MRI) scans of brain activity while listening to music produce data that can predict subsequent sales. In particular,…

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New Research on Cross-Platform Video User Experience

At this week's Advertising Research Foundation annual Audience Measurement 6.0 conference, BIA/Kelsey presented a new research study on the cross-platform video User Experience ("UX") it conducted for the Council for Research Excellence. BIA/Kelsey reviewed well over 100 industry and academic…

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The Day the Email Died

No, this post is not about a server crash in the cloud nor about a tragic plane crash with Buddy Holly, The Big Bopper and Ritchie Valens aboard. This is about a fast-breaking social trend that's crossing the workplace/personal barrier and…

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Radio Ink’s Tech Summit Recap

Radio Ink's "Radio Tech Summit" runs through today at Microsoft's Executive Conference Center in Mountain View, California. Media UK's James Cridland was the kick-off keynoter and asserted that "radio is not dead...but it must compete on content not platform." Cridland,…

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ILM East: Deal a Day Scales but Needs More Targeting

Brian Costello, GM and VP, Digital Media and The RedPlum Network, Valassis Communications; Jere Doyle, founder, president and CEO, Prospectiv; and James Green, chief marketing officer, Travidia took on the topic of "Deal Universe: The Big Picture for Coupons and…

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