When it comes to advertising and promotion, franchises prove to be considerably different from non-franchise SMBs, according to findings from BIA/Kelsey's most recent wave of our Local Commerce Monitor. Franchises were much more oriented toward digital and online media. According to the…
San Francisco's Zendesk announced in an SEC filing its plans for a $150 million IPO. The company may break $100 million in annual revenues this year, and is not yet profitable (which may -- or may not -- matter to…
I attended an intriguing breakout session -- "Spreading the Word: Advanced Strategies for Content Distribution" -- at the ad:tech conference today in San Francisco's glistening Moscone Center. The session featured a presentation by Alex from Digitas, who walked the audience through…
BIA/Kelsey recently published a report on the use of various business marketing services by SMBs. LCM is BIA/Kelsey's long-running study of how U.S. small business advertisers are evolving their advertising and marketing practices. This Spotlight reports focuses on the use…
BIA/Kelsey recently published the second in a series of reports based on specific cuts of data from our Local Commerce Monitor research. LCM is BIA/Kelsey’s long-running study of how U.S. small business advertisers are evolving their use of media to…
The recent Boston Consulting Group study done in cooperation with Yelp, raises many questions about SMB online ad spend and presence. We want to comment on the key top-level metric they reported: Three percent of their [SMBs] advertising budgets flows…
The last act at ILM West was a panel on the future of "SoLoMo" (Social/Local/Mobile). Moderators Mike Boland and Jed Williams tag-teamed a panel of four: -David Courtney, CEO, JiWire, a location-based media channel connecting advertisers and mobile consumers via…
Moderator Peter Krasilovsky led a session Monday afternoon on how several leading vertical sites are successfully leveraging social media. As sites that are focused on a specific business, profession or user need, verticals will typically contain a directory, specialized editorial…
There are already many types of deals and a plethora of deal providers. And all signs point to even more growth and variety. To peer a year or two ahead, moderator Matt Booth led a discussion with four seasoned players…
For Part Deux of the Mobile Meets Deals series, host Mike Boland continued his dialog with segment leaders. First up was Brian Knapp, VP of Business Operations, Loopt. Knapp presented Loopt's new u-Deals program, launched a few weeks ago on…
Who cares what happened when Harry met Sally!? The real action is here at the Deals 3D Conference, where "Mobile Meets Deals." In "Part I: Heavy Hitters," host Mike Boland ran a triad of fast-past interviews with key players rooted…
David Krantz, president and CEO of AT&T Interactive, announced the launch of AT&T's "Deal of the Day" program this afternoon at the BIA/Kelsey Deals 3D conference. The program is being offered initially in three markets: Atlanta, Dallas-Ft. Worth and Los…
Tuesday morning, ILM East kicked off before the sun rose, with coffee and klatching about broadcasters and online. After some introductory remarks, BIA/Kelsey VP Rick Ducey turned over the podium to his colleague, VP Mark Fratrik. Fratrik gave a recap…
Moderator Peter Krasilovsky, Program Director for BIA/Kelsey’s Marketplaces advisory service, kicked off this panel on the explosive “deal a day” marketing phenomenon. Topics included the current state-of-the-art, and the likely evolutionary path of the daily deal format. Panelists were two…
In the afternoon session on “Ins and Outs of Reputation Management,” moderator Matt Booth kicked off with a definition of reputation management, which is a component of “e-mail reputation and presence management” (ERPM), one of the media categories forecast by…
The new Q1 2010 Smartphone Intelligence survey from Compete (a Kantar Media company) shows significant developments in the use of local search, social networking and gaming on smartphones. The quarterly study found that nearly one out of three smartphone users…
The new Q1 2010 Smartphone Intelligence survey from Compete (a Kantar Media company) shows significant developments in the use of local search, social networking and gaming on smartphones. The quarterly study found that nearly one out of three smartphone users…
In the second “installment” of its quarterly report “State of Small Business Online Advertising, Search Edition," WebVisible reports that its SMB clients increased their online search spending to an average of $2,149 in Q4 2009, an increase of some 30…
This panel, moderated by conference-meister Peter Krasilovsky, peered into the boiler rooms that power vertical search, with presentations by three leading players in the nuts and bolts of this space. David Kidder, Cofounder and CEO, Clickable, presented a solid vision…
How can social media be leveraged specifically by verticals? This was the subject of a panel this afternoon at the BIA/Kelsey's Marketplace conference moderated by Michael Boland, program director of Mobile Local Media. All four panelists gave examples of how…