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National Brands=Local Revenue?

We’re looking forward to seeing everyone in Boston Mon-Wed. for our next conference gathering entitled "Leading in Local-The National Impact." The title of this event represents a bit of a change for us. BIA/Kelsey has always focused attention on the…

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Happy Days in MSO Land…

Nielsen reported yesterday that ad spending on national cable networks has caught up to where their broadcast network brethren now stand. That's a big acknowledgement that the investments in programming and promotion that have been made by the content providers…

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