The Rebound For Radio

The Rebound for Radio

The next six months will be an interesting time for Radio operators. As we get to the next stage of the pandemic and start to see unemployment numbers drop and businesses re-emerge, Radio is uniquely positioned to benefit from this…

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Piloting The Pandemic Storm

Piloting the Pandemic Storm

Let’s assume that the airlines return to business, and while we are on a flight to a convention in Vegas our plane enters a thunderstorm. What would an experienced pilot do? First, given his or her training and experience, they…

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Precision Matters More For Marketers

Precision Matters More for Marketers

In this edition of BIA Advisory Service's Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech…

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COVID-19 And Impacts On Local Advertising

COVID-19 and Impacts on Local Advertising

The COVID-19 pandemic has propelled the local media market into a situation where normal rules don't apply, and the new playbook hasn't been written yet. Business leaders desperately seek insights and guidance about how to steward their brands through a…

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