Looking ahead to 2024 and our expectations for the television industry, Tom Buono, founder and CEO of BIA, keynotes a business forecast session at the TVB Forward Conference taking place Thu, Sept. 21, 2023. In his presentation, Tom discusses the…
Nexstar stays on top, Gray is back, and TEGNA drops a spot. We have updated our original list based on financial reports filed by some of the publicly traded group owners, our proprietary survey of broadcasters, and also a full…
We all expect political advertising spend to go off the charts in 2024, but before then, there is spending to capture now with key issues and elections fueling early spending. Let's start with the spend estimates first. With the 2023…
BIA’s MEDIA Access Pro™ (MAPro) has long been recognized as the premier resource for broadcast information, delivering thousands of fields of data on television and radio organizations. The BIA team is proud to continuously serve a large customer base that…
2022 has been a busy year. Reaching our 39th year in business, we’ve been focused on investing in our products and data, growing our team and expanding our insights and analytics services. Plus, we’ve been spending a lot of time with…
On Thu, Sep. 1, 2022, BIA’s CEO & Founder, Tom Buono, sent a brief, yet significant, email to his team saying that on that day, the company was celebrating its 39th year. He thanked everyone for their dedication and BIA’s…
Over the last few years, online gambling has been delivering a tremendous lift to local media and it has quickly developed into a strong category for Local TV and Radio in particular. With the potential of more states, such as…
The pandemic hit Legal Services' local advertising spend hard in 2020 dropping from $7B in 2019 to only $5B in 2020. 2022 shows a healthy rebound with 2022 local ad spend forecast to surpass its pre-pandemic 2019 levels. Legal Services…
In what should come as a surprise to absolutely no one, Nexstar Broadcasting remains the Top TV station group by total revenue in 2021. With nearly $4 billion in total revenue (nearly $1.9 billion in advertising revenue and $2.1 billion…
TVB's Brad Seitter, EVP Business Development moderated a members-only session exploring how local TV sellers can drive growth opportunities by developing strategies from TVB's proprietary Purchase Funnel Study and BIA Advisory Services forecasts. BIA's ADVantage local market intelligence service forecasts…
BIA is forecasting that ad spend on local television will be $21 billion in 2022, with $19.3 billion going towards over-the-air television ads and $1.7 billion going to digital television ads. This is an increase of 26.5% from 2021 local…
In the latest episode of BIA’s podcast, Leading Local Insights, Auto Part II: Top Ad Channels for Automotive Sub-Verticals in 2021, BIA industry analyst Suzanne Ackley further examines the ad spend and media selections of businesses in the automotive vertical. In the…
In the latest episode of BIA’s podcast, Leading Local Insights, Ad Spend Estimates and Trends for the Automotive Vertical (Part 1), BIA industry analyst Suzanne Ackley examines the ad spend and media selections of businesses in the automotive vertical. For 2021,…
In the latest episode of BIA's podcast, Leading Local Insights, Ad Spend Estimates and Trends for the Healthcare Vertical, BIA industry analyst Suzanne Ackley examines the ad spend and media selections of businesses in the Healthcare vertical. For 2021, BIA…
As more states legalized online gambling for sports betting in the last few years, the major online gambling services began spending on advertising in a big way. These new ad dollars continue to be a welcome sight for local TV…
In early December, BIA released its 2021-2025 local advertising spend forecast. The five-year forecast examines the ad spend by 12 vertical categories that consist of 95 sub-verticals across 16 media. Overall, BIA is forecasting that local ad spend will increase…
2020 has seen an overall drop in ad spend for Legal Services advertising in 2020, but five of the 17 media channels in BIA's forecast (from August 2020) will actually see growth in ad spend in 2020. Looking ahead to…
BIA is hosting a webinar on July 29th to examine the state of addressability in the the Local and Network TV markets. Along with a panel of expert guest speakers, we'll examine how addressable TV has become a dynamic space…
As we progress thru the pandemic, station sales have been weak, both in terms of the number and value. For example, 34 radio sold for $4 million in May. Station sales as of May 31, 2020 Transaction Values as of…
BIA has lowered its 2Q 2020 forecast for local media advertising. BIA is now forecasting that local TV ad spend in 2020 will be $18.5 billion, with $17 billion attributable to over-the-air revenue and $1.5 billion for digital revenue. BIA…
