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CBS Goes Deeper With Local Content Via Examiner.com Deal

CBS plans to build deeper local online content by commissioning specific local topics for articles from thousands of writers at Examiner.com. Both parties were mum about whether revenue sharing is involved but did note that writers will receive a payment…

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LivingSocial, Clear Channel Team for On-Air Deal Mentions

A new partnership between Clear Channel and LivingSocial is seeking to leverage the power of on-air personalities on 500 Clear Channel radio stations. The personalities will rap about the deals in unscripted segments. It would be interesting to know what…

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CityGrid Partners With CBS Local

CityGrid, the local content and advertising network announced today its plans to team up with CBS Local Digital Media. The new partnership gives local businesses the opportunity to be featured across CBS' television and radio websites in major markets, thus…

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Triton, Deal Current Launch Deal a Day for Radio Stations

The interrelationship of daily deals with TV and radio stations and newspapers intrigues us with potential. While not a big factor, traditional media companies can parlay their brand name, promotional power, sales forces and Web sites to reach new merchants…

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Behind the Forecast Numbers

Earlier this week I went to hear an economist offer his take on the current economy and how soon it would recover. Long story short, I believe the speaker, who had outstanding credentials, was overly optimistic. (I really believe he may…

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ESPN to Launch Local Chicago Web Site

ESPN, which is 80 percent owned by Disney and 20 percent owned by Hearst, has been a leader in verticalizing its brand and content, with dozens of properties covering everything from the core network to ESPN Desportes to the retail stores.…

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BIA/Kelsey Commentary: Fratrik on Google’s Departure From Radio

BIA, which is Kelsey’s parent company, works closely with radio station groups and other traditional media players in finance, operations and strategy. Mark Fratrik has been watching Google's efforts in radio sales (“Google Audio Ads”) from the inside. In the aftermath of…

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Fisher Communications Sells Pegasus News

Pegasus News, the Dallas hyperlocal site, was seen as a great model for other markets when Fisher Communications, a leading broadcaster in Seattle and the Northwest, bought the site in July 2007. But the roiled market in broadcasting apparently stifled…

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NPR to Take a Stab at Hyperlocal

National Public Radio is going to try anew to rev up hyperlocal on the Web sites of its affiliates, according to a paidContent.org interview with incoming CEO Vivian Schiller, who was recruited from a leadership position at NYTimes.com. Schiller is…

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Google Struggles in Radio; Bid4Spots Gains Favor

Google’s ambitious effort to take its bidding system across media might be hitting a bump in radio. The company’s program started out fairly well when it bought dMarc (since renamed Google Audio Ads) for $102 million plus incentives in 2006.…

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