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Arbitron Redefining Radio’s Pitch to Local Advertisers

The rise of Web-oriented behavioral targeting and the tough economics and unwieldiness of user diaries and phone calls have pushed radio rating giant Arbitron to focus less on radio station ranking and more on providing qualitative data about specific local…

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CBS Radio Set for Web Audio (and Video)

CBS Radio will begin selling inventory for audio and video ads across all its stations in a three-year deal it has signed with New York City-based TargetSpot, an 18-person specialized agency run by Kanoodle vet Doug Perlson. Union Square Ventures’…

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CBS Radio Set for Web Audio (and Video) Ads

CBS Radio will begin selling inventory for audio and video ads across all its stations in a three-year deal it has signed with New York City-based TargetSpot, an 18-person specialized agency run by Kanoodle vet Doug Perlson. Union Square Ventures’…

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It All Comes Down to the Culture

Executive Interview: The Leading Edge: Auto Advertising in Transition had very much the same ring to it as yesterday's session on real estate in transition. At The Kelsey Group's ILM:07 event, the final panel each day was on two of…

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