The Phone as a Media Device

The phone is quickly advancing as a means of pushing out ad-sponsored content that mimics some of the popular mobile advertising features. Greg Webster of VoodooVox, at ILM:08, debuted some of the new features of the company's In-Call Media group, demonstrating…

Read More

AT&T Ups Hispanic Ante With Seccion Amarilla

AT&T Advertising Solutions has announced a partnership with Hispanic publisher Seccion Amarilla to sell Hispanic advertising into select Seccion Amarilla directories. "AT&T is always focused on enhancing our directories to best serve our business and residential customers in the diverse…

Read More

Zillow Adds a Home Services Directory

With the real estate market in an indefinite doldrums, Zillow is transforming itself from an information provider about home sales to a full-service provider of information for home owners. The ad-supported service announced today that it is launching a Professional…

Read More

MySpace Kicks Off Self-Serve Advertising

Fox Interactive Media’s MySpace is seeking to jump-start local and small-business advertising by launching a homegrown Self-Serve Ad Service. Initial advertisers are likely to be rock bands -- the first major segment to have adopted MySpace itself -- but the…

Read More

Hispanic Yellow Pages of America Ceases Operations

Hispanic Yellow Pages of America has ceased operations, according to a notice distributed on Monday via ELINC, a Yellow Pages Association’s electronic newsletter providing updates on the directory industry to the CMR community.  Chicago-based  HYPA had grown primarily through acquisitions…

Read More

IYPs Should Morph Into Consumer-Focused Sites

The “Deconstructing Internet Yellow Pages” panel at DMS ’08 revealed a number of areas in which IYPs need to evolve. Based on Kelsey’s IYP research, conference chair and TKG Program Director Charles Laughlin said, “IYPs appear too conservative and unwilling…

Read More

Vertical Without Vertigo

My brother recently had a "vertical experience" in the Disneyland "Twilight Zone Tower of Terror." A 150-foot drop in a rickety old elevator. Three times, in fact. But Disney's vertical engineering legerdemain is less ambitious than that of the diverse…

Read More

YPG-NZ Acquires Boomer Site

  Yellow Pages Group New Zealand has acquired a majority stake in grownups.co.nz,  a Web site targeting the over 50s crowd, as reported on Stuff.co.nz. Voted as New Zealand’s best lifestyle Web site in 2008, this acquisition may well prove…

Read More