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SMBs that use mobile* for advertising and promotion (Mobile SMBs) outspend those that don't, according to a new report from Local Commerce Monitor, Wave 19, BIA/Kelsey’s survey of small and medium sized businesses. We looked at the average annual spend by…
SMBs rate comments and reviews on Facebook as the most concern to them. In our current Local Commerce Monitor survey of small and medium businesses (Q3/2015), nearly six out of ten SMBs surveyed (58.7%) reported that they monitor customer comments.…
As small businesses increase digital marketing spend, agencies that target them using marketing automation will have a competitive advantage. This will be the focus of an upcoming BIA/Kelsey webinar, co-hosted by Vendasta. But more important than the "why?" of marketing automation is…
Deliver on Promises It's not surprising that the top characteristic SMBs said they want from their local sales person is that they deliver on what they promise. While sales is not fulfillment, when setting expectations with SMBs there should be a…
The average annual advertising spend by Core* SMBs has been eroding slightly over the past few years. BIA/Kelsey's attributes the drop to two main causes: increased use of digital media and increased use of social media. At the same time, the…
This post is the latest in a weekly series of excerpts from BIA/Kelsey's recent report Mobile Local Discovery, The Next Era of Search. The series will lead up to BIA/Kelsey NEXT, a conference on the future of local, taking place December…
This post is the latest in a weekly series of excerpts from BIA/Kelsey's recent report Mobile Local Discovery, The Next Era of Search. The series will lead up to BIA/Kelsey NEXT, a conference on the future of local, taking place December…
What happens to search when the browser is no longer the front door? As engagement migrates to mobile, users’ front door is predominantly apps instead of the search-centric web. This is the topic of a recent BIA/Kelsey report, Mobile Local…
What happens to search when the browser is no longer the front door? As engagement migrates to mobile, users' front door is predominantly apps instead of the search-centric web. This is the topic of a new BIA/Kelsey report, Mobile Local Discovery, The Next…
In Wave 19 (2015) of Local Commerce Monitor (LCM), our survey of small and medium businesses, 73.2% of SMBs in the full sample reported that they use social media to promote their businesses. "SMBs are becoming more sophisticated in how…
Mention video advertising and it usually brings to mind interruptive ad spots, the long-established approach to catching consumers' attention. That made sense when there were four television networks... even when there were 500 cable channels. But it's a broken model in…
Ad spending is dropping for Core* SMBs according to BIA/Kelsey's Local Commerce Monitor™ (LCM) survey. BIA/Kelsey research director, Steve Marshall attributes the drop to two main causes: Increased use of digital media Increased use of social media Though we've tracked steady growth in SMB digital…
The trend of print directory ad dollars shifting to digital continues, according to findings from BIA/Kelsey's Local Commerce Monitor (LCM 18) upcoming look at SMBs who use directories for advertising and promotion. In LCM Wave 18, "net decreasers" -- those planning…
A question has loomed over media and tech worlds lately: What happens to search when the browser is no longer the front door? As engagement migrates to mobile, users' front door is predominantly apps instead of the search-centric web. This is…
In the six years that BIA/Kelsey has tracked social media as an advertising/marketing medium for SMBs, it's developed from an experiment (blogs, email, and reviews) to a tsunami. Last year, social media achieved a "double first" -- It was the top media used…
A new era of big data analysis and automation has been heralded in by the rise of programmatic advertising. But what is the actual impact on local? That’s the subject of BIA/Kelsey’s new insight paper: Defining the Local Stake in…
SMBs that use video* for advertising and promotion (Video SMBs) have more aggressive plans for media spending over the next 12 months than those that do not use video, according to Local Commerce Monitor, Wave 18, BIA/Kelsey's survey of small…
Financial Services SMBs* use a mix of social, digital and traditional channels for advertising and promotion, according to Wave 18 of BIA/Kelsey's Local Commerce Monitor survey of small and medium-sized businesses. The most popular media used by Financial Services SMBs were a Facebook…
One of the emerging mobile use cases is sharing multimedia through social graphs. We're talking pictures over Instagram, location check-ins over Facebook, and video snaps over Snapchat. It's especially prevalent among increasingly buying-empowered millennials. The technology macro-environment is also driving…
BIA/Kelsey's Local Commerce Monitor (Wave 18) shows just how popular customer loyalty programs are to SMBs. Currently, 29 percent offer them, with the number skewing higher (43 percent) for retail businesses. But despite the introduction of several loyalty platforms and…
