Local Social Ads Are Driving Growth Businesses comfort with social media, the ease of use for ad targeting, and ability to reach local consumers are driving the growth. BIA’s U.S. Local Advertising Forecast 2019 forecast that local social is growing…
Emarketer recently reported that more than half of all Americans use Facebook and that has increased only by 0.9% since last year according to their estimates. The growth is primarily driven by the older demographic (boomers, Gen Xers and millennials) with…
Higher spending small businesses*, which we call Plus Spenders, use 17 ad channels - more than most small businesses and their marketing mix is evolving. According to the new wave of BIA/Kelsey’s Local Commerce Monitor™ (LCM) their mix now includes more social and…
In this latest in BIA/Kelsey Vantage Points article, GotU, a Los Angeles-based advertising technology solutions provider, offers tactical strategies for local businesses trying to find advertising success and stand out among the big companies in digital advertising. In addition to…
Nearly all of small businesses use social media (pages, ads, native, video, etc.) to advertise, whether free or paid solutions. And according to our Local Commerce Monitor™ survey of small businesses (Q3/2016) they are investing in their social media marketing --…
Last year Facebook introduced chatbots to its Messenger app, but businesses have reportedly been slow to adopt the technology. "Chatbots were always a means to an end, not an end," said Stan Chudnovsky, head of product at Messenger. "Our goal was…
This week Snapchat announced it was rolling out a new feature on its platform called World Lenses. World Lenses is basically a filter, but live Augmented Reality (AR). With World Lenses, anyone with a smartphone camera can add 3D elements to any…
HighQ a provider of cloud services just released an infographic calling 2017 the year of video marketing. Where is the bulk of video marketing happening in 2017? Social media and mobile are big players (Facebook, Snapchat, Twitter) and according to the…
Small businesses use multiple channels for advertising and promotion, both paid and free. In our most recent Wave 20 of the Local Commerce Monitor™ (3Q/2016) small businesses that use broadcast in their mix of advertising have big advertising budgets that…
Hibu Inc. has refocused its business on digital SMB and brand marketing. The Yellowbook company announced it's joining the Facebook Marketing Partner program to deliver bundled advertising targeting and reporting for small businesses in the United States. The company, now…
A new study from the Alternative Board looks at the challenges faced by small businesses on social media. Over half of small businesses in the US have a Facebook page and the challenge for small businesses is not social presence…
Earlier this week, Facebook announced it will track the spatial behavior of signed-in users via GPS. This is meant to measure local foot traffic that's influenced by ads, and it will have a considerable impact on offline attribution given Facebook's scale…
Earlier this week Microsoft acquired social media networking site LinkedIn for $26.2 billion. With the acquisition, Microsoft CEO Mr. Satya Nadella says the company plans to combine the programs (such as Microsoft's Office and Office 365) and professional networks that connect…
In our Local Commerce Monitor™ (LCM) survey of small- and medium-sized businesses (SMBs) the use of social media by SMBs overall is strongly driven by Facebook. Seven out of ten SMBs in our full sample* report using at least one…
New businesses* are heavy users of free or (relatively) low cost advertising, according to BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of SMBs. While most of the small- and medium-sized businesses in the survey report using a Facebook page and website for advertising and…
Conversational commerce is suddenly the hottest topic in tech. It combines popular messaging apps with emerging AI to make for a sexy topic that everyone is eating up. But despite the hype cycle, we believe it has real legs for local commerce.…
Facebook reigns supreme as the most popular channel used for advertising and promotion by the vast majority of SMBs in BIA/Kelsey's Local Commerce Monitor survey of small and medium businesses. But for SMBs in the Professional Services* vertical, LinkedIn is the more popular social media…
When it comes to choosing media for advertising or promotion, small businesses that use co-op advertising programs are like other SMBs in our Local Commerce Monitor survey -- a Facebook page is the most used. As shown in the chart below,…
Facebook Pages are the most prevalent form of SMB marketing according to BIA/Kelsey data. And there are currently 45 million SMBs with active Pages according to Facebook's own data (2 million of which are paid). As we've discussed, this has a…
Facebook Pages are now the most prevalent form of SMB marketing according to BIA/Kelsey's LCM data. And Facebook itself has announced there are 50 million SMBs with active Pages, two million of which pay for it. Meanwhile Facebook continues to…