Summary Ad network Specific Media focuses on premium inventory across major Web sites for national brand advertising. But it also has some interesting methods for tracking the influence of branding on search behavior and some interesting implications for local advertising.…
After a five-hour installation job – apparently, many are longer – I am now among the first in San Diego County to have AT&T U-Verse, a new fiber-based service with a node down the street. They are definitely not calling…
With growing interest in online video and the lack of available inventory, advertisers are scrambling to find new outlets for their online advertising dollars. According to a recent Advertising Age article: "It's certainly not lack of interest from advertisers, who…
A handful of articles came out today that together triangulate some interesting points on the future of IPTV and local. The New York Times examines a few automated ad platforms and services that are following the trail blazed by Spot…
AT&T's triple-play product bundle, U-verse, is currently available in 11 U.S. markets and is largely in testing phases. It has a long way to go before it can compete with cable offerings in many markets, but once it clears content…
Gary Arlen, the longtime media pundit (and my former business partner), says in a new article for TV Technology that he is expecting newspapers to use the Web to shove their way into the television industry and "become significant online…
Recently I had the chance to catch up with Mark Sigal, CEO of online video distribution platform provider vSocial. The company provides a platform for advertisers and video publishers to publish and brand videos on existing Web sites, social networks…
There are a lot of reasons why Yellow Pages will continue to be the dominant local advertising vehicle. Certainly a major benefit Yellow Pages publishers have is that advertisers and people looking to buy products and services both know a…
As mentioned briefly yesterday, we expect much of the product innovation unveiled at CES to deal with device convergence particularly with sharing content between Web, mobile and TV. Bill Gates' keynote had this theme, but it showed little difference…
The annual Consumer Electronics Show kicks off this week and there will no doubt be a flood of product announcements, many of which will be relevant to the local and online media space. Last year, CES saw the launch of…
Things continue to heat up in the world of triple play. AT&T last week announced that it will begin to roll out its U-verse (IPTV, wireless, data and voice bundle) package on a limited basis in the San Francisco Bay…
