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Television, Local

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StartUp Small Businesses See Best ROI From Radio, TV And Mobile

StartUp Small Businesses See Best ROI from Radio, TV and Mobile

  • April 18, 2018
  • Suzanne Ackley

Start-up small businesses reported that as they are getting established in their local markets they use a lot of free and low cost media. No surprise that they are focused on visibility and are heavy users of giveaways and community…

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Six Out Of Ten TV/Cable Advertisers Produced A Video In The Last 12 Months

Six out of Ten TV/Cable Advertisers Produced a Video in the Last 12 Months

  • March 14, 2018
  • Suzanne Ackley

61.4% of small businesses that advertise on TV or cable had a video produced in the last 12 months, according to data from BIA’s Local Commerce Monitor™ (LCM) survey, which is more than double the average from the full sample (26.3%). Where are they…

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Retail Small Businesses See Better ROI With TV Than Digital Ads

Retail Small Businesses See Better ROI With TV Than Digital Ads

  • March 8, 2018
  • Suzanne Ackley

Free and low-cost digital and social media channels are most popular in use among retail small businesses, but they give higher return on investment (ROI) marks to traditional media channels such as TV and cable, according to data from Wave 21…

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One Big Radio Deal And A Continuous TV Deals Defined 2017.  Now, Trending Factors For 2018

One Big Radio Deal and a Continuous TV Deals Defined 2017. Now, Trending Factors for 2018

  • January 19, 2018
  • Mark Fratrik

In terms of radio and television station transactions, the past year was strong but not overwhelming. As shown in the year end totals, BIA/Kelsey reports that the total number of television stations sold in 2017 were 107 for a total…

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The Outside-In Vertical Approach For Television Executives

The Outside-In Vertical Approach for Television Executives

  • December 15, 2017
  • Thomas Buono

Having worked with television executives for over 30 years, we understand the importance of success against the other in-market television competition. In many markets, a one share improvement in a key demo, coupled with the associated sales boost, can make…

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What Businesses Are Advertising On TV Or Cable?

What Businesses Are Advertising on TV or Cable?

  • November 14, 2017
  • Suzanne Ackley

Small business that advertise on TV/cable are unique in some ways from other small businesses. This year especially, they are more optimistic about the future and plan on spending more on advertising in 2018.  Other unique qualities include their size.…

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Local Television Is Much More Than A Content Pipe

Local Television is Much More Than a Content Pipe

  • October 3, 2017
  • Maribeth Papuga

Local TV stations are sometimes unintentionally perceived as one dimensional by media professionals, marketers and Wall Street. And yet despite the expansion of content and distribution channels over the past twenty-five years, these local stations have retained a core set…

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Almost 1/3 Of Automotive Ad Spending Going To TV In 2017

Almost 1/3 of Automotive Ad Spending Going to TV in 2017

  • September 13, 2017
  • Suzanne Ackley

According to BIA/Kelsey's newly released report "Insights into Local Advertising — Automotive Vertical" businesses in the automotive vertical account for 10% of the total local advertising money that will be spent in the U.S. in 2017, which puts automotive third behind retail and…

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Fireside Chat With Tom O’Brien: Local TV And Digital Growth

Fireside Chat with Tom O’Brien: Local TV and Digital Growth

  • September 13, 2017
  • Rick Ducey

BIA/Kelsey's new "Fireside Chat" series features lively interactions with industry thought leaders who take a break from the press of day-to-day business to offer up some perspective. We launch this series with our new Executive-in-Residence who's starting with us this…

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Vantage Points: More On Monetizing TV Ratings

Vantage Points: More on Monetizing TV Ratings

  • August 16, 2017
  • Rick Ducey

In this edition of BIA/Kelsey's Vantage Points, we introduce one of our new industry executive advisers and welcome him to our team. Tony Marinaro has 30 years experience in market research and consumer insights and is the former head of research for LIN…

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BIA/Kelsey Forecasts Local Video Market Set To Grow $5.4 Billion By 2021

BIA/Kelsey Forecasts Local Video Market Set to Grow $5.4 Billion by 2021

  • June 16, 2017
  • Rick Ducey

BIA/Kelsey's announced at Vidweek's Programmatic Summit and in its new insight report, The Rise of Advanced TV Platforms, that its updated (June 2017) local video forecast calls for linear and digital video platforms to grow by $5.4 billion from $31.9 billion in 2017…

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Traditional Media Still Dominates In California, But Online And Mobile Are Growing

Traditional Media Still Dominates in California, but Online and Mobile are Growing

  • May 16, 2017
  • Suzanne Ackley

Traditional media platforms will account for nearly 70% of the $18.5 billion local advertising spent in California's 12 television markets this year. By 2021, however, that percentage will have decreased to just slightly over 59%, as online/digital and mobile revenue grows. Local…

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TV Broadcasters Getting To Revenue Growth With Social Media Roadmap

TV Broadcasters Getting to Revenue Growth with Social Media Roadmap

  • May 1, 2017
  • Rick Ducey

The social media advertising industry targeting local audiences in the U.S. will more than double to $31.5 billion by 2021, up from $14.9 billion in 2016. As social platforms like Facebook have made direct monetization of their platforms a reality,…

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Smallest Of Small Businesses Spend The Most On Traditional Advertising

Smallest of Small Businesses Spend The Most on Traditional Advertising

  • April 26, 2017
  • Suzanne Ackley

Core small businesses, those who spend less than $25,000 annually on advertising and promotion, had an average advertising budget of $5,504 in 2016, according to our Local Commerce Monitor™ survey of small businesses (Q3/2016). LCM dives into their spending, looking at how they allocate…

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Small Businesses That Use TV And Cable Are Willing To Spend

Small Businesses That use TV and Cable Are Willing to Spend

  • March 23, 2017
  • Suzanne Ackley

Small businesses who advertise on TV/Cable are heavy users of traditional media, according to our current Local Commerce Monitor™ survey of SMBs (Q3/2016). In fact, the most popular traditional channels include: cable, direct mail, community sponsorships, print yellow pages, giveaways,…

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Syracuse, NY: Yet Another Example Of The Increased Competition Radio Broadcasters Are Facing

Syracuse, NY: Yet Another Example of the Increased Competition Radio Broadcasters are Facing

  • March 17, 2017
  • Mark Fratrik

Over the air radio broadcasters find themselves in an increasingly competitive marketplace for both listeners and advertisers. Satellite delivered audio programming, podcasts, and internet streaming services and online and mobile apps all provide alternatives for entertainment and information and targeted…

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Using Data: Shaping Media Campaigns To Exploit Local Channel Spend Patterns

Using Data: Shaping Media Campaigns to Exploit Local Channel Spend Patterns

  • February 8, 2017
  • Mitch Ratcliffe

Local is different. Different than national advertising. And each locality is different. Although many studies focus on national advertising and marketing spending, we believe an understanding of the features of a local media market must contribute to the strategic use…

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Local Video Advertising And How Programmatic TV Fits

Local Video Advertising and How Programmatic TV Fits

  • February 4, 2017
  • Rick Ducey

(Update April 10, 2017 - Join us for our quarterly update on programmatic Thursday, April 13 at 2 pm eastern. Details & Registration here: Local TV Marketing and Programmatic, Advanced TV and Contextual Audience Networks.) Programmatic TV is about data first,…

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BIA/Kelsey LIVE, Episode 14: Programmatic Coming To A TV Near You

BIA/Kelsey LIVE, Episode 14: Programmatic Coming to a TV Near You

  • January 26, 2017
  • Mike Boland

Programmatic advertising is taking over local TV. Already having established beachheads in other digital media (and search...the original programmatic advertising), it's coming to a TV near you. This is also the topic of a BIA/Kelsey white paper, publishing this week.…

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TV & Digital: Applying The IAB’s Channel Mix In The Los Angeles Auto Market

TV & Digital: Applying the IAB’s Channel Mix in the Los Angeles Auto Market

  • January 18, 2017
  • Mitch Ratcliffe

The Interactive Advertising Bureau, with Research Now, released a study last Friday that explores marketing lift from combinations of traditional and digital channels. The controlled study examined brand recognition and recall in two markets, for a new automobile among men…

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Popular Posts
  • Local Radio Comes in Fifth Most Significant Local Ad Platform in 2017
  • Half of SMBs say their mobile apps deliver high ROI. Mobile app retargeting can improve this.
  • StartUp Small Businesses See Best ROI from Radio, TV and Mobile
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