Behind the Forecast Numbers

Earlier this week I went to hear an economist offer his take on the current economy and how soon it would recover. Long story short, I believe the speaker, who had outstanding credentials, was overly optimistic. (I really believe he may…

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TV and Cable Cos. Take Page From Online

Two separate but related news items caught my eye today. First, Comcast has acquired social networking technology provider Plaxo in order to integrate social network-like features that let viewers share programming, among other things. Second, Turner Entertainment Networks announced a…

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Serbia, Qatar and Kazakhstan

Name the three countries that ZenithOptimedia predicts will be the fastest-growing ad markets by percentage growth from 2006 to 2009. Not even your ad agency friends are likely to get that question right. I have always taken umbrage with any company that…

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