Yellow Medya Turkey Partners With TomTom

Yellow Medya, Turkey's Yellow Pages publisher, announced a new partnership agreement today with TomTom Places. The Yellow Pages publisher will serve as the business listing and content provider to the navigation products supplier. In addition, Yellow Medya will serve as…

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Geo-targeted Ads Go Political With Where

Where, a location-based mobile ad network, launched its first political product this week called Donate Now. It allows people to make donations to political campaigns from a mobile ad unit. According to S&P Capital IQ Analysts, political ad spending across…

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Local Ads Preferred Among Mobile Audiences

80 percent of respondents in a recent JiWire Q4 report state a preference for locally relevant ads over non-local advertising. The report examined three emerging trends in the location and mobile markets: response to location-based messaging, location specific shopping behaviors,…

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Where Offers Mobile Check-In Incentives

Where (formerly uLocate) continues to redefine itself as a mobile local content and ad targeting play. Its latest move offers coupons and nearby specials to users who check in to places through its mobile app. According to today's release: When…

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