Microsoft continues to push ahead with its card linked offer program, which has been in Beta in Washington, Arizona and Massachusetts since May. But since we last wrote about it in April, the program has been rebranded from Bing Offers…
Ad attribution is one of the most challenging analytic problems in marketing today. Who saw which ads, and what purchases resulted? It's a sticky challenge, especially in an increasingly multi-screen world. As a result, many advertisers use simplified models for…
Google made up 66.5 percent of the U.S. market share in explicit core search in April, a 0.1 percentage point rise from the previous month, according to comScore's qSearch analysis. Microsoft came in second at 15.4 percent and Yahoo rounded…
The Deals space is so hot, yet there are many unanswered questions about it. We know it will be big, but who really knows what it is going to look like 18 months from now? With that in mind, we…
The 360-degree views of real estate listings were remarkable for their time, but are giving way to new technology that lets users look at many things at once, says Microsoft Live Labs Technical Fellow Gary Flake, who was speaking last…
The default strategy for many start-ups is to plan to be acquired by Google or Microsoft. But the M&A scene is much more complex than that. Jordan, Edmiston Group Co-President Tolman Geffs, speaking today at IAB's Annual Leadership Meeting in…
Zvents, the events lister, is reporting 35 percent year over year growth with over eight million unique visitors, largely due to its powering events for 285 local media brands, including major newspapers and the NBC owned-and-operated TV stations. CEO Ethan…
Scott Moore, who is back at Microsoft as GM and executive producer of the U.S. content business after four years at Yahoo, told paidContent he had been hoping to launch an ad-supported local news/info service. Apparently, Microsoft seemed like a safer…
Spot Runner announced that it is laying off 115 people, or less than 30 percent of its staff. It confirmed that a big chunk of the layoffs are coming from its local sales division, formerly known as Weblistic. Company officials say…
This just in: Microsoft's flagship search engine unveiled a new home page interface that will include rotating background images with embedded "hot spots" that direct users into various vertical searches when moused over. This is essentially a visually driven discovery…
As speculated, Microsoft today announced the acquisition of natural language search technology developer Powerset. The acquisition is hoped to help Microsoft better serve search results, based on a natural language analysis of user queries, and better index of Web content.…
Is there room for a new, locally oriented social network if it is more practical than Facebook, MySpace, Bebo, LinkedIn, et al? That’s what Norwest Partners and Keynote Ventures are betting $6.5 million on with the launch this week of…
In a new WashingtonPost.com video, Microsoft CEO Steve Ballmer talks on a wide variety of topics, including the future of print. “In the next 10 years, the world of media companies will be turned upside down,” he says. “There will…
Microsoft today expanded Search & Give, a program that rewards searches in the form of money sent to a preferred charity. After a user signs up for the program, a penny is donated for every search to a choice of…
There has not been all that much fresh coverage of the rumor, reported earlier this week, that Microsoft may acquire Yell Group, the U.K.-based international publisher with operations in the United Kingdom, the United States, Spain and Latin America. We have…
Reuters is reporting a rumor that Microsoft CEO Steve Balmer has set his sights on Yell Group as his next acquisition target, which has led to a bump in Yell's share price. We don't know if this is true. It is,…
Microsoft will announce a new Live Search product today at Advance08, which gives cash back to users who purchase products through the system. The aptly named Cashback feature will place dollar sign icons throughout paid search results wherever there are…
Neal Polachek and I had the opportunity this morning to sit down with Mike Galgon, cheif advertising strategist for Microsoft. Galgon was brought on board as part of Microsoft's $6 billion acquisition of aQuantive, which he cofounded in 1997. The…
One big takeaway from the NAA Marketing show last week in Orlando was that newspapers are ready to build up a zillion niche products that allow them to leverage their editorial talents. But not much progress, or even attention, is…
The New York Times' David Pogue writes this morning about some of the outcroppings of new innovation at Microsoft, apparent through the newest version of Office Live for Small Business. The product takes the "Webification" issue to heart by allowing…
