With tomorrow's dawning, California will rumble as the epicenter of yet another seismic event. This time it'll be shifting tectonic plates in the data and marketing world that'll spin the dial on the Richter Scale. The California Consumer Protection Act…
Shopping Malls get a lot of foot traffic, but other than some email and newsletter marketing, haven’t really had success parlaying their brand and their consumer loyalty to online marketing efforts. Starwood Retail Partners is seeking to change that with…
BIA/Kelsey's Local Commerce Monitor (Wave 18) shows just how popular customer loyalty programs are to SMBs. Currently, 29 percent offer them, with the number skewing higher (43 percent) for retail businesses. But despite the introduction of several loyalty platforms and…
Retail SMBs are more poised than their counterparts in other verticals to adopt sophisticated digital advertising and marketing. This is clearly shown by BIA/Kelsey's Local Commerce Monitor (Wave 18) survey of small businesses. Retail SMBs are already highly oriented to…
Brendon Kraham is Google's Director of Emerging Ad Sales and Product Strategy, and his job, essentially is as "Building and scaling Google's next billion ad products." Speaking this morning a BIA/Kelsey's NATIONAL conference here in Dallas, Kraham talked about the…
Brendon Kraham is Google's Director of Emerging Ad Sales and Product Strategy, and his job, essentially is as "Building and scaling Google's next billion ad products." Speaking this morning a BIA/Kelsey's NATIONAL conference here in Dallas, Kraham talked about the…
Building ecommerce, promotions, search, social and same day delivery services around store inventory is one of those high concept ideas that always make so much sense but have been tough to build around. Key players in the space currently include…
Building ecommerce, promotions, search, social and same day delivery services around store inventory is one of those high concept ideas that always make so much sense but have been tough to build around. Key players in the space currently include…
The big online retailers such as Amazon, eBay, Groupon and WalMart have been focusing on developing same day delivery channels. Same day delivery is an effort that that may not only boost their edge over other retailers, but also add…
Facebook today announced the relaunch of Atlas, an ad network that connects online campaigns to offline purchases across multiple devices. Atlas isn't a new company but instead has been rebuilt since been being acquired from Microsoft last year. This announcement…
We have already learned that men are heavily engaged with their mobile devices in my first blog post regarding BIA/Kelsey's recent spotlight deck comparing the male vs. female consumer, but what about women? When it comes to local shopping, female…
Baby boomers -- those aged 55 plus -- are often stigmatized for being behind the times when it comes to technology and the digital world. According to the results of a new survey conducted by Thrive Analytics and released by…
In the U.S., Hispanic consumers usage of smartphones, tablets, social networking and other forms of digital channels make this group one of today's most engaged populations in the local shopping space. On yesterday's "Hispanic Consumers Buy into Digital for Local…
WalMart Global eCommerce CEO Neil Ashe told 1000+ digital marketing pros at the IAB's Annual Leadership Meeting in Palm Desert that their responsibility is to fully integrate their efforts throughout the organization. Ashe, who formerly ran CBS Interactive, said top…
A few things that characterize mobile payments are early stage experimentation and standards battles. That's to be expected in any embryonic sector. There's NFC, mobile card readers, POS hardware that scans the barcode on your screen (a la Starbucks), to…
Is Apple getting into the mobile payments space? I don't mean for digital goods, such as songs and other virtual goods, which it already sells on mobile devices through iTunes, but rather for physical goods in the offline world. CEO…
Shopping through mobile devices such as smartphones and tablets is re-shaping how purchases are made during one of the biggest consumer spending weekends of the year. According to the National Retail Federation, more than 141 million Americans shopped over the holiday…
During my travels over the past week (AdTech NY and Qualcomm's LTE Direct Summit) the same idea came up a few times which started to make me think. Could all of the signals emanating from mobile device (see "big data meets…
According to BIA/Kelsey's new Consumer Commerce Monitor™ (CCM) survey, 94 percent of the consumers surveyed have gone online for local shopping purposes and 59.5 percent have actually completed a local purchase of merchandise or services online, within the last six months. Brick-and-mortar…
The newspaper consortium-owned Wanderful Media is rolling out a retooled version of Find & Save, a shopping info site that it hopes will reinforce ties between the newspapers and the national retailers and brands that have traditionally driven their (estimated)…