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Will Brands Dig Into Listings to Target Locally?

Retailers own the local experience with customers. But the brands they sell have a stake in local targeting, too, typically supporting it via coop advertising. Other methods to get in front of local customers are less dependent on their retailers.…

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The Return of Same Day Delivery via EBay Now

When eBay purchased Jack Abraham's Milo.com in December 2010, it caused some head scratching. While retail Inventory is helpful to track goods availability and has some value in developing location-based promotions, it seemed an unlikely anchor for eBay's SMB and…

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Target Brings Shopkick Nationwide

Target, one of the largest discount retailers in the U.S., announced today that it will now offer its guests the Shopkick app for their smartphones. When customers walk into their local Target store, they receive points known as "kicks." As…

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Milo.com Positions Itself as Anchor for eBay Local

Inventory hasn’t yet emerged as a “must have” for merchants, but the strategic importance of tracking store inventory remains undiminished. Merchants will potentially use inventory levels to drive users to specific locations, build promotions to get rid of overage (or…

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Good Reading: Wired’s Take on the Decline of Auctions

Auctions have influenced a more dynamic shopping environment, but aren’t very important and have ended up as just a niche shopping format, argues James Surowiecki in the June Wired (article not posted). Even on eBay, they just make up 31…

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Local.com Buys Krillion; Will Integrate Retail Information

Finally, we have the long awaited merger of a directory with a retail solution. Today, prior to its earnings call, Local.com announced it would integrate product and store availability into its growing suite of women-oriented services by acquiring Krillion.com. The…

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Facebook Deals Launches in Five Markets

Facebook today launched its Deals product as an "alpha" in five markets: San Francisco, San Diego, Dallas, Austin and Atlanta. The effort plays up Facebook's social connectivity, making it simple to "like" and share deals, and promote throughout the site.…

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Buffalo.com Redo Aims Young, Adds ShopBuffalo

When hyperlocal zeroes in on local marketplaces, it makes a lot more sense to me. Witness ShopBuffalo, an attractive new marketplace from The Buffalo News launched as a companion to Buffalo.com. The site has partnered with ShopCity and Hero, a…

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Wishpond Adds Social, Local Elements to Retail Inventory

Retail inventory has been revving up as a new, highly mobile-oriented tool for retailers to highlight stock on hand and steer consumers to store locations. It is an important lead-generating feature on new shopping portals, such as FindnSave. Research by…

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EBay Mobile Continues to Kick Butt

EBay has issued a press release today, recounting some of its mobile milestones this year. Most notable was the 166 percent year-over-year increase in holiday gross merchandise value (11/25-12/25) to $230 million. Designer handbags, diamond jewelry and Rolex watches topped…

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EBay Firms Up Local Strategies

In case you haven’t noticed, eBay has been ramping up a local strategy in the past few months via the integration of all its vertical properties with its home site, the $75 million purchase of Milo.com, and today, a $200…

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