IYPs Should Morph Into Consumer-Focused Sites

The “Deconstructing Internet Yellow Pages” panel at DMS ’08 revealed a number of areas in which IYPs need to evolve. Based on Kelsey’s IYP research, conference chair and TKG Program Director Charles Laughlin said, “IYPs appear too conservative and unwilling…

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The Huffington Post Goes Local

The Huffington Post has a certain glamour about it and is able to attract an “A” list of contributors. There is always something interesting on it, and its readership is apparently between 3 million and 8 million unique. Now it…

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YPG-NZ Announces Online Partnerships

Yellow Pages Group in New Zealand announced two online partnerships geared toward extending visibility for its advertisers. The first partnership is with realestate.co.nz, New Zealand’s largest online listing site, and the second is with shopnewwzealand.co.nz, the leading online store featuring…

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Google Mashes Up News and Maps

Google has begun to place geotagged news stories in Google Earth. By mousing over news icons on the map, preview windows appear that show stories from Google News. This adds to the news stories it was already plotting via its partnership…

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Alibaba: China’s Genie in a Bottle

Alibaba is China’s answer to Google and Yahoo!. The online site is 39 percent owned by Yahoo and recently entered a strategic partnership with Infomedia, the second-largest Yellow Pages publisher in India. The agreement with Infomedia provides Alibaba access to…

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