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Pinterest: Buyable Pins and the Evolution of Social Commerce

Pinterest has great goals for its new Buyable Pins program, which it believes will make social commerce relevant again, and mobile shopping usable. During a keynote at Cardlinx’s “Data Driven Commerce” event Sept. 22 in Bellevue, WA, Pinterest’s Head of…

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Local Retail Poised for Digital Expansion

Retail SMBs are more poised than their counterparts in other verticals to adopt sophisticated digital advertising and marketing. This is clearly shown by BIA/Kelsey's Local Commerce Monitor ™ (Wave 18) survey of small businesses. Retail SMBs are already highly oriented to…

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IAB Leadership Meeting: WalMart Global eCommerce CEO Neil Ashe

WalMart Global eCommerce CEO Neil Ashe told 1000+ digital marketing pros at the IAB's Annual Leadership Meeting in Palm Desert that their responsibility is to fully integrate their efforts throughout the organization. Ashe, who formerly ran CBS Interactive, said top…

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JD Power Auto Roundtable: Digital Auto Ecosystem Shifts

With the majority of U.S. auto buyers now using online and mobile in their research, the auto sites are clarifying their individual roles in the auto ecosystem - and making adjustments where necessary. This week, a panel of car site…

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Wanderful Taps Goodzer Product Data for Find&Save

Wanderful Media will use Goodzer's local retail inventory data to support its recently relaunched Find&Save localized shopping platform. Goodzer's data includes more than 2.5 billion inventory items from more than 500,000 U.S. retail stores. The newspaper consortium-owned Wanderful Media recently…

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AnyPerk Expands Concept of Employer Driven Discount Clubs

We like the idea of using corporations as a distribution base for media and services. In the 1990s, The Family Education Network built a great newsletter business distributed in corporate lobbies. The concept's been widely extended with the addition of…

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