UGC: To Be or Not To Be III

Sebastien Provencher reproduced a MarketWatch article on his Praized Blog that goes into great detail about most of the major trends in online social media and user-generated content. It's a nice state of the union on where these technologies are…

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Newspaper News Bits II

Following up on yesterday's post about merging online and print newsrooms, here is an interesting piece from newspaper industry expert and Editor and Publisher columnist Steve Outing. He warns that strategies in integrating online and print news operations should even…

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Change Happens

The Kelsey Group's basic business has always been about the impact of new technologies on local media companies and small businesses. It is one thing to discuss this in the abstract and something else to read in The New York…

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Click-to-Call: A Case Study

MarketingSherpa has a case study of Jenny Craig's integration of click-to-call. Like many local service oriented businesses, the nationally oriented diet product powerhouse relies on phone calls to drive sales. This need applies differently in different categories, but many local…

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Newspaper News Bits

A few interesting developments have come out of the newspaper world over the past few weeks. As we reported last week, The Wall Street Journal offered the print paper and online access for free all day yesterday. The paper has…

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SME Advertising on Craigslist

ClickZ has an interesting article on the practice of advertising on Craigslist. Essentially this entails small businesses advertising products or services in the form of a Craigslist posting. I wrote about this for Search Engine Watch a few weeks ago.…

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Jupitermedia Pushes Into Recruitment

PaidContent reports that Jupitermedia has acquired online tech job Web site JustTechJobs.com, signifying a possible move into online classified verticals. It's not completely clear whether this is a strategic acquisition or a financially driven one (paidContent suggests the latter), although…

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Google: The Parlance of Our Times

Gary Price reports (via Search Engine Land) that "Google" has ranked second in Merriam-Webster's Word of the Year survey. The ranking pertains to the use of Google as a verb (i.e., to "Google" someone or something). Stephen Colbert's "truthiness" took…

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