This is the latest in BIA Advisory Service’s Vantage Points series where we tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA Advisory Services. Tiara Gazarian, Director…
In a digital age, voice calls continue to be an under-recognized form of business lead. And as we examined in a recent report, this area of call commerce is advancing quickly and in parallel with the rise of AI. This includes the…
In a digital age, voice calls continue to be an under-recognized form of business lead. And as we examined in a recent report, this area of call commerce is advancing quickly and in parallel with the rise of AI. All of this…
Voice has been catapulted in the smartphone era. The telephone is 140-years old but has only been recently reinvented, as it’s bolted to an always-handy search and discovery device. This is the foundation of call commerce, the science of driving,…
Voice has been catapulted in the smartphone era. The telephone is 140-years old but has only been recently reinvented, as it’s bolted to an always-handy search and discovery device. This is the foundation of call commerce, the science of driving,…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week's post left off. The report can be downloaded for free here,…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week's post left off. The report can be downloaded for free here.…
Soleo, the Victor, N.Y.-based developer of search and call monetization services for local business, introduced a new version of its developer application programming interface (API) today at Street Fight Local. The new API supports voice search, complex text searches and…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week's post left off. The report can be downloaded for free here.…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week's post left off. The report can be downloaded for free here.…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week's post left off. The report can be downloaded for free here.…
BIA/Kelsey Bytes are excerpts from research reports. This is the first installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. The report can be downloaded for free here. CALL COMMERCE: WHAT IS IT? One of the…
Voice has been catapulted in the smartphone era. The telephone is 140 years old but has only been recently reinvented, as it's bolted to an always-handy search and discovery device. An on-demand culture has boosted call volume, while AI won't be…
Voice has been catapulted in the smartphone era. The telephone is 180 years old but has only been recently reinvented, as it's bolted to a universal search and access device. An on-demand culture has boosted call volume, while AI won't…
As discussed at December's BIA/Kelsey NEXT, millennials are what's really next. Suddenly, they* fully occupy the coveted and buying-empowered 18-34 demographic. This makes their behavior and proclivities a core design principle for marketers everywhere. But with this generation's rise has come…
Even as messaging apps and chat bots take over the world, people still have a biological urge to communicate by voice. This applies to commerce, especially where there is complexity. And complexity tends to happen in high-consideration, high-value products like…
Even as messaging apps and chat bots take over the world, people still have a biological urge to communicate by voice. This applies to commerce, especially where there is complexity. And complexity tends to happen in high-consideration, high-value products (i.e.…
Call commerce continues to be one of the most under-recognized areas of the smartphone era. As we keep saying, calls are the new click -- influencing more than $1 trillion in U.S. consumer spending. Besides the macro drivers (usage patterns, advertiser…
Telmetrics new President and CEO Andrew Osmak wants to avoid engaging in the "feature wars" he sees taking place among the many competitors in the call measurement space. Osmak, who took over in January, would rather use Telmetrics' assets to drive measurement solutions once reserved…
Call commerce continues to be one of the most under-recognized areas of the smartphone era. As we keep saying, calls are the new click -- influencing more than $1 trillion in U.S. consumer spending. Besides the macro drivers (usage patterns, advertiser…
